Insights.
Expertise from LMD communications gurus to help you market smarter.
Blog Articles.
Everything old is new again—including communications. The platforms may have changed, but the goal remains the same: making real connections. Our newest blog explores how communication has evolved over time and how your organization can keep up with this evolution.
In our marketing work at LMD, we find that deeper segmentation is needed to understand the unique traits of “micro generations,” a more granular view of the broader generational cohorts typically studied by demographers.
"Keep it simple, stupid." It's an old adage, but it applies incredibly well to marketing and communications. In our newest blog, Writer Jason Marton demonstrates the importance of simplicity to ensure your message sticks with your audience.
A standing ovation for this marketing campaign. Marketing Coordinator Lexi Mellott breaks down how "Masquerade," the reimagined "Phantom of the Opera" production, creatively used social media in their immersive marketing campaign. Read our blog post to discover practical takeaways you can apply to your own brand's promotion.
Is your copy written with translation in mind? According to the 2021 U.S. Census, more than 1 in 5 people in the U.S. speak a language other than English at home. It's a good reminder that your audience might not be reading your content in English. Though translation can be tricky, clear messaging can help significantly. Check out our blog by Morgan Herbst for tips on how to write accessible, cross-cultural messaging to prevent translation mishaps.
Why do so many wedding videographers eventually wander into the world of brand storytelling and fit in as if they’ve been there all along? LMD Videographer and Editor Bryce Mentzer shares reasons why wedding videography is an excellent training ground for commercial filmmaking.
Short-form video isn’t just a trend—it’s a necessity. Brand & Communications Strategist Brandon Aksteter breaks down best practices for embracing this format and successfully integrating it into your broader marketing initiatives.
At LMD, we believe gratitude isn’t just something we say—it’s something we live. The day after Thanksgiving, which we fondly call Gratitude Friday, is our way of putting that belief into action. Senior Director of HR Monica Leisure shares how LMD uses the day to slow down, recharge, and truly be present with the people who bring meaning to our lives.
Behavioral science is more than theory—it’s the practical key to unlocking what truly drives human behavior. But what principles should you start with? LMD President Holly Huntley breaks down five core behavioral principles that drive action from your audience.
Press Releases.
LMD Agency, a certified woman-owned small business (WOSB) and full-service strategic communications and marketing firm, celebrates 50 years of delivering measurable results across the Washington, D.C., Maryland and Virginia (DMV) region and nationwide.
LMD is proud to announce the grand opening and ribbon cutting of our new office space in Columbia, MD, on October 15, 2025.
LMD is honored to be named a Best Place to Work in Greater Baltimore by the Baltimore Business Journal.
LMD is proud to join our U.S. Cybersecurity and Infrastructure Security Agency (CISA) client team in celebrating recognition from the 2024 Davey Awards for two award-winning marketing campaigns. CISA was recognized with two Gold Davey Awards, the highest honor in the competition.
The Washington Business Journal recently ranked LMD #4 on their list of Largest Advertising Agencies in Greater Washington, based on the company’s 2023 revenue and reflecting its tremendous growth in the federal marketing and advertising space.
LMD is proud to join our OPM, USCG, and DOE EERE client teams, along with our strategic partners MarCom Group, PBG Consulting, Kean Smith, CineSalon, and LMO, in celebrating multiple Hermes Creative Awards.
LMD was recognized among the top marketing communications leaders in the federal space, according to the industry report released by GrowthLab.
Team LMD is proud to join the United States Coast Guard (USGC) Recruiting Command in celebrating recognition for USCG’s new recruiting brand and campaign.
The Washington Business Journal recently ranked LMD Agency #5 on their list of Largest Advertising Agencies in Greater Washington.
LMD is proud to join our U.S. Cybersecurity and Infrastructure Security Agency (CISA) client team and ICF Next and CACI partners, in celebrating international recognition.
LMD was recently awarded a new five-year, $57M contract to support the U.S. Coast Guard’s (USCG) recruiting program and its mission.
LMD is proud to announce the promotions of several people who have excelled while serving in key leadership positions across the agency.
LMD now ranks among the top marketing communications leaders in the federal space, according to a new industry report just released by GrowthLab.
LMD has appointed Holly Huntley, a recognized expert in branding, consulting, client services, and talent development as its new president.
LMD was awarded a Task Order to provide services to the Department of Homeland Security (DHS) Cybersecurity & Infrastructure Security Agency (CISA).
LMD has welcomed eight new staff members to our strategy, account management, and creative teams.
LMD won a Task Order to provide communications services to the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE).
LMD announces the addition of the United States Coast Guard (Coast Guard) to its client roster.
White Papers.
-
Your Organization’s Blog: Why and How to Build It
A blog benefits your brand, your website, and your team. It doesn’t matter what kind of organization you have—if you have a website, you’ll benefit from blogging.
-
Building and Maintaining Trust in Your Organization with Website Content Audits and Governance
An outdated website does more than confuse your audience–it damages their trust in your organization and degrades your brand.
-
Building a Brand That Lasts: A Strategic Guide
A successful brand is more than a logo—it’s your story, your promise, and your presence.
-
Making it a Joke: How Serious Organizations Can Use Humor to Communicate
We won’t sugarcoat it–it’s hard to stand out on social media. Your organization is fighting a tide of shocking, hilarious, heartwarming, fascinating, and/or gorgeous content.