Branding.

We are brand architects.

LMD builds brands that connect, inspire, and endure.

Your brand is more than your logo. It’s your story, your promise, and your presence. LMD uses proven, evidence-based strategies to build brands that resonate with your audience— brands that last, evolve, and deliver. Every decision is guided by research, shaped by insight, and crafted with intention–so your brand is visually compelling and strategically aligned to your mission and goals.

Branding is one of our core competencies.

We specialize in brand strategy, brand development, and brand activation, guiding clients through a full spectrum of brand work that includes:

  • Brand identity and logo design

  • Brand positioning and messaging platforms

  • Company and product naming

  • Strategic brand architecture

  • Brand storytelling and training

  • Internal brand alignment and activation

What sets LMD’s brand work apart: 

  • Decades of experience across federal, nonprofit, and commercial sectors

  • A holistic approach to brand development that ties brand strategy to business strategy

  • Expertise in messaging architecture, stakeholder engagement, and culture alignment

  • A commitment to evidence-based, insight-driven branding

  • Proprietary frameworks like Vitamin P8™ and integrated brand experience models

  • Award-winning creative

Our proven brand development process.

  1. Research: We listen to your team, your audiences, your market, and triangulate insights from all sides to understand the full picture.

  2. Strategy brief: We distill your vision, values, and goals into a guiding framework.

  3. Messaging and visuals: We bring your story to life through powerful words and unforgettable design.

  4. Testing: We validate what resonates, ensuring your brand connects before it launches.

  5. Launch and activation: We introduce your brand to the world—and to your people—through campaigns, training, and engagement tools.

  6. Evaluation: We assess performance, refine where needed, and evolve with your growth. 

Strong brands are built from the inside out.

Your brand is only as strong as the people who carry it forward. That’s why we provide customized brand training to equip your teams with the tools and confidence to live the brand every day.

Our branding work in action.

Ready to tell a stronger brand story?

At LMD, we’ve spent decades helping organizations do more than just “rebrand.” Your brand has the potential to inspire action, build trust, and set you apart. Let LMD help you unlock that potential.