Research & Analytics.

The right insights guide the best decisions.

Your customers don’t make decisions in a vacuum—they navigate a vast landscape of options and opportunities. Let information be the catalyst to your success.

Guided by our in-house research practice, LMD spearheads an evidence-based, data-driven approach to every project. We spend time getting to know your business, audience, and industry so you can be sure you're implementing the best strategies for your specific goals.

“LMD is going to spend the time getting to know you and your business and understanding your challenges and your brand strengths. They will do their best to tailor your options to you and your needs. LMD goes above and beyond trying to identify and solve our business’s problems.”

— Commercial Client

Know Your Audience

Identifying what drives a new generation of recruits created a successful rebrand.

Qualitative and quantitative research backed Prince George’s County’s five-year litter reduction effort.

Recent Insight

Focus groups and in-depth interviews
Online and intercept surveys
Net promoter score and customer satisfaction studies
Competitive analysis
Creative and message testing
Usability and UX testing
Data visualization
Social listening
Website analytics and tracking

Blog Posts

The Science of Influence: 5 Behavioral Principles That Drive Action

Behavioral science is more than theory—it’s the practical key to unlocking what truly drives human behavior. But what principles should you start with? LMD President Holly Huntley breaks down five core behavioral principles that drive action from your audience.

Why Market Research Is Worth Every Dollar

LMD is a change agency. And as change agents, we need to stay on top of evolving trends, changes in perceptions, and even shifts in language to help our clients make informed decisions. One of the most effective ways to measure change and its impact is market research.

The Icing on the Cake: From a Market Research Perspective

At LMD, our marketing team approaches every client project with care, balance, and purpose–the same way we approach selecting a good slice of cake.

Bringing Data to Life: The Power of Visual Storytelling

Market research analysts often find themselves in the role of a storyteller. Read our blog to learn how to use visuals to bring data to life.

How to Conduct a Competitive Analysis and Use It to Your Advantage

Competitive information helps you understand your market position, identify industry trends, and uncover opportunities to stand out and differentiate your brand and offerings.