Everything old is new again—including communications. The platforms may have changed, but the goal remains the same: making real connections. Our newest blog explores how communication has evolved over time and how your organization can keep up with this evolution.

In our marketing work at LMD, we find that deeper segmentation is needed to understand the unique traits of “micro generations,” a more granular view of the broader generational cohorts typically studied by demographers.

"Keep it simple, stupid." It's an old adage, but it applies incredibly well to marketing and communications. In our newest blog, Writer Jason Marton demonstrates the importance of simplicity to ensure your message sticks with your audience.

A standing ovation for this marketing campaign. Marketing Coordinator Lexi Mellott breaks down how "Masquerade," the reimagined "Phantom of the Opera" production, creatively used social media in their immersive marketing campaign. Read our blog post to discover practical takeaways you can apply to your own brand's promotion.

Is your copy written with translation in mind? According to the 2021 U.S. Census, more than 1 in 5 people in the U.S. speak a language other than English at home. It's a good reminder that your audience might not be reading your content in English. Though translation can be tricky, clear messaging can help significantly. Check out our blog by Morgan Herbst for tips on how to write accessible, cross-cultural messaging to prevent translation mishaps.

Recruitment today is all about clever social content, webinars, and video. With so much online, you might be tempted to ditch the old-fashioned printed recruiting guide. But if you have in-person recruiting events, I’m here to advocate for printed guides. That’s right, I said it: the printed recruiting guide is far from dead.

Do you find it challenging to create cybersecurity marketing messages that connect with diverse audiences ranging in tech savviness? Here are some effective strategies to decode complex technologies into understandable information while instilling a sense of urgency and empowerment.

You may have heard the term “508 compliant.” But what exactly does that mean?

Rather than thinking of social media posts as a full content piece, think of them as an advertisement or taste of your brand. 

As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to appeal to customers and help them make informed buying decisions.

Language, like all natural things, is ever evolving. The way we speak and write today differs vastly from how people strung words together even a few short generations ago. “Four score” becomes “80,” trendy sayings displace dated idioms. Keystrokes supplant cursive. New replaces old.

How can you avoid this problem? By thinking of your website as an employee vs. a piece of office furniture. Just like your employees, your website should add value to your business. But to get the best work from your employees, you need to treat them right.

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

f you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis.