Do you find it challenging to create cybersecurity marketing messages that connect with diverse audiences ranging in tech savviness? Here are some effective strategies to decode complex technologies into understandable information while instilling a sense of urgency and empowerment.

Jenn-Dolin Olsen and Chanda Vuong recently led our team in a creative activity demonstrating the importance of accessibility and making your communications understandable for people of all abilities.

You may have heard the term “508 compliant.” But what exactly does that mean?

You’ve probably heard or maybe even used the phrase “No comments from the peanut gallery!” It means that the speaker doesn’t want to hear petty criticisms from the audience. Or how about describing someone who’s a little arrogant or full of themselves as “uppity”? Perhaps you’ve heard a lawmaker say that a new ruling doesn’t apply to a particular organization because it’s been “grandfathered in.”

Rather than thinking of social media posts as a full content piece, think of them as an advertisement or taste of your brand. 

As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to appeal to customers and help them make informed buying decisions.

Language, like all natural things, is ever evolving. The way we speak and write today differs vastly from how people strung words together even a few short generations ago. “Four score” becomes “80,” trendy sayings displace dated idioms. Keystrokes supplant cursive. New replaces old.

How can you avoid this problem? By thinking of your website as an employee vs. a piece of office furniture. Just like your employees, your website should add value to your business. But to get the best work from your employees, you need to treat them right.

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

f you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis.