Expertise from LMD communications gurus to help you market smarter.
One of my greatest fears is that I will get stuck in an era–that I won’t keep pace with the vernacular of the time. Therefore, keeping up with the latest Gen Z lingo is an important pastime for me. You’ve probably noticed each generation has adopted...
LMD is currently working with Prince George’s County Department of the Environment on a long-term beautification initiative to help keep the County clean, green, and litter-free. One of the project’s objectives is to raise awareness among County...
From diaries to ledgers, we love to document our thoughts and experiences. At work, its particularly important to keep a written record with notetaking. Why? Notetaking turns you into an active listener. When you take notes, you’re simultaneously...
By now, you’ve probably heard about the “ chicken sandwich war ” that hit the fast-food industry earlier this year. You might even have an opinion on which fast-food purveyor has the best sandwich—Popeyes, Chick-Fil-A, McDonald’s or Wendy’s—and gave...
LMD and DC Visionaries went to Clearwater Florida for a 10 day shoot capturing all new footage for Coast Guard's Aviation rates and to interview a Coastie about her career. Watch our behind the scenes video from the shoot.
As a change agency, our clients come to us looking to make a change, whether it’s strengthening their brand or launching a new initiative. In a perfect world, they’d like to see those changes manifest themselves right away. Unfortunately, there isn'...
During the month of September, I had the opportunity to attend Ad Week in New York on behalf of LMD. Speakers at the cutting edge of marketing innovation talked about various trends that we can expect to see in 2020—and how marketers can stay ahead...
Our highly networked and complex world has given rise to the need for new, hybrid words. As a result, portmanteaus —a linguistic mash-up of two words that means “a large trunk opening in two equal parts” in French—have become a modern necessity...
How to create irresistible content By DeAndre Brown Content marketing is a great way to get people talking about your products, services, and your company. It’s also a way to engage customers and maybe even create a community. Irresistible content...
Fiction, nonfiction, copywriting-the principles of writing stay surprisingly the same. Whether we are writing case studies or creating campaigns, there are a few tips we at LMD always use–tips that come recommended by some incredible authors. “Just...
September is Emergency Preparedness Month. Is your family prepared for an emergency? It’s difficult to imagine the worst, but disasters and emergencies can happen at any time without warning. There are simple things you can do to help cope with a...
At LMD, we use lots of different tech tools to increase our productivity, communicate with each other and our clients, and manage our projects. I’ve discovered that many of these same tools are great for keeping your personal life organized and...
