Expertise from LMD communications gurus to help you market smarter.
Why does your local steakhouse restaurant’s sign have bold, blocky letters while the flower shop has thinner, round letters? If they swapped fonts, their signs would no longer accurately represent their establishments. When visually designing...
Recognizing individual needs and what motivates others is always an important skill for managers. In times of crisis, we must also recognize that everyone handles stress differently. Now it’s more important than ever for managers to tune into how...
If you’re looking to recruit new employees, students, or members, you’re faced with the challenge of attracting people with diverse backgrounds, personalities, economic status, and goals to your organization. Recruitment marketing is about...
First responders have the tremendous responsibility of keeping our communities safe—especially during the COVID-19 crisis. On #GivingTuesdayNow (May 5, 2020), LMD is supporting the Laurel Volunteer Fire Department (LVFD) by sending meals to thank...
In my coaching work, one truth remains constant: Great leaders are self-aware. This is backed up by the Center for Creative Leadership’s research: “Self-awareness is one of the critical leadership skills for ongoing and long-term effectiveness as a...
Your shiny new website is almost ready to launch. The fonts, colors, and images are consistent with your brand; the navigation is intuitive; and hosting is all set up and ready to go. All that’s left to do is replace that “lorem ipsum” copy with...
“Why are you leaving?” This is the classic question asked in an exit interview when someone leaves a company. Have you thought about asking your employees, “Why do you stay?” I recently asked the LMD team to privately message me the reason they stay...
Years ago, a co-worker asked me, “How can I become a better writer?” I paused for a couple of minutes and thought about my response. Then I said, “By writing.” I’m not a brilliant writer. I don’t have any bestsellers under my belt (yet). But my...
As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly challenging during a crisis. When the 24-hour news cycle kicks into high gear, flooding people with messages, your...
While staying home during the COVID-19 pandemic, I’ve been looking for ways to fill up my downtime after work and on the weekends. Here are 5 ways you can stay productive and entertained while flattening the curve . Get Moving Before the...
Like many Americans during this pandemic, I’m working from home to help flatten the curve . If you know me, you know that I’m not good at social distancing—many extroverts aren't. I require more human interaction than most. My constant fear of...
It happens all the time. A client needs a direct response campaign to create fast, tangible results. In higher education, for example, the objective is typically to generate new leads for a program ahead of an application deadline. In other...
