Blog

Expertise from LMD communications gurus to help you market smarter.

Recruiting Tip: Culture. Build it and they will come.

Company culture has always been used as a retention tool, but it should also be in your toolbox for attracting new employees. Your current employees are your not-so-secret sales force. Motivating and mobilizing them to refer their friends and family...

The Power of CX: Customers, Citizens, and Candidates, Oh My!

Recently at LMD, we’ve seen an increased interest in improving customer experience among our clients. This is a good trend for branding and marketing because delivering outstanding customer experience (CX) is the most effective way to differentiate...

Fenty Beauty: A Star-Power Marketing Case Study

Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse...

Writing for Impact: Three Concepts You’ll See this Sunday

Over the past two decades, Superbowl ads have evolved from generic product shots to two-minute stories that have altered our lexicon (think “Where’s the beef?” and “Whassup!” ), warmed our hearts (the Budweiser Clydesdales * and Chrysler’s “Halftime...

Essay Writing for Non-Writers

It's the eighth grade and your book report on Of Mice and Men is due tomorrow. Are you ready to write 5 paragraphs on Lenny and his rabbits? Just kidding–but honestly, a majority of us bid adieu to essay writing in college. If your degree is in STEM...

9 Reasons to Stick to Your Exercise Resolution

Here we are again, on the verge of that annual tradition—“The Resolution.” Every year millions of us pledge on New Year’s Eve to workout and get healthier in the new year. It remains an inspiring promise to yourself if you can stick with it, and it...

United State of Advertising 2019

Listen to DJ Earworm's 2019 Mashup As DJ Earworm puts the finishing touches on his mash-up of this year’s biggest hits, it seems like just yesterday that I jotted down the 7 things LMD’s creative team was going to focus on in 2019 . So, here we are…...

Gen Z, Can We Talk?

One of my greatest fears is that I will get stuck in an era–that I won’t keep pace with the vernacular of the time. Therefore, keeping up with the latest Gen Z lingo is an important pastime for me. You’ve probably noticed each generation has adopted...

3 Ways to Use Design to Change Behavior

LMD is currently working with Prince George’s County Department of the Environment on a long-term beautification initiative to help keep the County clean, green, and litter-free. One of the project’s objectives is to raise awareness among County...

Hold That Thought! 4 Great Reasons and Tips for Taking Notes

From diaries to ledgers, we love to document our thoughts and experiences. At work, its particularly important to keep a written record with notetaking. Why? Notetaking turns you into an active listener. When you take notes, you’re simultaneously...

What the Chicken Sandwich Wars Can Tell Us About Viral Marketing

By now, you’ve probably heard about the “ chicken sandwich war ” that hit the fast-food industry earlier this year. You might even have an opinion on which fast-food purveyor has the best sandwich—Popeyes, Chick-Fil-A, McDonald’s or Wendy’s—and gave...

Shooting the Coast Guard in Clearwater, Florida

LMD and DC Visionaries went to Clearwater Florida for a 10 day shoot capturing all new footage for Coast Guard's Aviation rates and to interview a Coastie about her career. Watch our behind the scenes video from the shoot.