Expertise from LMD communications gurus to help you market smarter.
There are few industries more fiercely competitive than higher education. Driven by rankings and a desire to churn out the best and brightest minds, colleges and universities are known for their investments in strategic, often high-budget...
"I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies." - Lawrence Bossidy, GE At LMD, when we hire a new team member, we’re looking for someone who is a...
Graphic design and visual imagery are critical not only to communicating messages but also to inspiring and motivating people to change the way they think and act. From the “We Can Do It” Rosie the Riveter image promoting women in the workforce...
Behavioral science—or “BS”—shows up at work every day, whether you realize it or not. My new blog series will explore how applying psychology to business, communications, leadership, and marketing can make a difference in achieving results. With...
Why does your local steakhouse restaurant’s sign have bold, blocky letters while the flower shop has thinner, round letters? If they swapped fonts, their signs would no longer accurately represent their establishments. When visually designing...
Since governors across the country issued state-wide mandates for people to stay at home and practice social distancing, mainstream news sites have had to find alternative ways to conduct media interviews. Reporters are doing interviews from home,...
Recognizing individual needs and what motivates others is always an important skill for managers. In times of crisis, we must also recognize that everyone handles stress differently. Now it’s more important than ever for managers to tune into how...
If you’re looking to recruit new employees, students, or members, you’re faced with the challenge of attracting people with diverse backgrounds, personalities, economic status, and goals to your organization. Recruitment marketing is about...
First responders have the tremendous responsibility of keeping our communities safe—especially during the COVID-19 crisis. On #GivingTuesdayNow (May 5, 2020), LMD is supporting the Laurel Volunteer Fire Department (LVFD) by sending meals to thank...
In my coaching work, one truth remains constant: Great leaders are self-aware. This is backed up by the Center for Creative Leadership’s research: “Self-awareness is one of the critical leadership skills for ongoing and long-term effectiveness as a...
Your shiny new website is almost ready to launch. The fonts, colors, and images are consistent with your brand; the navigation is intuitive; and hosting is all set up and ready to go. All that’s left to do is replace that “lorem ipsum” copy with...
“Why are you leaving?” This is the classic question asked in an exit interview when someone leaves a company. Have you thought about asking your employees, “Why do you stay?” I recently asked the LMD team to privately message me the reason they stay...
