Expertise from LMD communications gurus to help you market smarter.
How to create irresistible content Content marketing is a great way to get people talking about your products, services, and your company. It’s also a way to engage customers and maybe even create a community. Irresistible content gets you noticed,...
Fiction, nonfiction, copywriting-the principles of writing stay surprisingly the same. Whether we are writing case studies or creating campaigns, there are a few tips we at LMD always use–tips that come recommended by some incredible authors. “Just...
September is Emergency Preparedness Month. Is your family prepared for an emergency? It’s difficult to imagine the worst, but disasters and emergencies can happen at any time without warning. There are simple things you can do to help cope with a...
At LMD, we use lots of different tech tools to increase our productivity, communicate with each other and our clients, and manage our projects. I’ve discovered that many of these same tools are great for keeping your personal life organized and...
As the newest member of the LMD team, I’m wrapping up my first 3 months here and just finished my first full web project as a member of the LMD web team. It was a pretty in-depth site redesign, with a hard deadline of delivery on June 30. To say...
Words matter—and some words are weaker than others. You may be minimizing your effectiveness and impact without realizing it if you use weak words, because they dilute your message and may even decrease your credibility. Which weak words are the...
Have you set any goals recently—professional, personal, financial, or anything else that you want to accomplish? Lately, I’ve been thinking that it’s been some time since I set any life goals besides the typical New Year’s resolutions to eat...
Do you own a smart speaker? A recent NPR survey reports the number of people who now own at least one smart speaker in their homes has surged to 53 million, or 21% of the U.S. adult population. With more people opting to use their voice instead of a...
Traditional advertising has plateaued. Agencies and brands are turning to branded content campaigns for the chance to make an authentic impact with huge growth potential. What is branded content? Essentially, it's stealth marketing . Think The Lego...
The healthcare industry is in the midst of a shakeup. Fee-for-service models are shifting to value-based care , challenging hospitals to provide the best quality care at the most reasonable cost. With the healthcare industry moving toward patient...
Translation: What is Art? The Graffiti of Spain, Examined My eldest son and I recently traveled to Madrid, Spain for the first time. While the two of us had an image of Madrid in our minds (the Puerta del Sol , Real Madrid , paella ), the one thing...
Instagram (or “IG”) started as a visual feed of curated photos, but new features such as Instagram Stories and IGTV have made it the epicenter of cool—and perhaps the trickiest social media channel of them all to master. Fads change from day to day...
