Blog

Expertise from LMD communications gurus to help you market smarter.

The 7 Partners Your Brand Needs

While we all strive to wear all the hats and do all the things, we also all get by with a little help from our friends. Sure, you have a powerhouse team with great skills—but by bringing in partners, you may be pleasantly surprised by the wealth of new ideas and new energy that partnering can offer your team.

True Konfessions with Kristen: Fight Content Chaos with a Content Inventory & Audit

Dear Kristen, Our organization’s website suffers from “benign neglect”—we update content intermittently, on no particular schedule and with no plan...

Does Music Really Matter?

Have you ever been able to guess which brand’s commercial is on TV without seeing or hearing its name? Have you ever found yourself teary-eyed during every single sad moment in Forrest Gump, even though you’ve seen it a hundred times? Don’t thank Tom Hanks (well, ok, you can thank Tom Hanks). Thank music.

The Marketing Juice that's Worth the Squeeze

Vitamin P8: The Marketing Juice that's worth the squeeze. Marketing experts have been using the 4 Ps (product, price, place, promotion) since the...

LMD Consulting: 2017 Insights & Thank You

Greetings friends and colleagues, The year 2017 brought more challenging and rewarding consulting projects. Here is a quick summary of my personal...

LMD Announces New Contract with the United States Coast Guard

Laurel, MD — LMD, a full-service communications firm, announces the addition of the United States Coast Guard (Coast Guard) to its client roster. LMD...

TEDCO Selects LMD to Redesign its Website

Laurel, MD — LMD, a full-service strategic communications firm, announces the addition of the Maryland Technology Development Corporation (TEDCO) to...

Want to Get More Web Traffic? Then Get Fresh (content, that is)

Remember that time you launched a website? Take a trip with us in the Wabac Machine . Six months ago, your organization launched its beautiful new...

What Makes "Good Design"?

If I had a dime for every time I asked myself this question, I’d be a bazillionaire. In my 18 years at LMD, I’ve worked my way up from a Junior...

Is it Time for a Rebrand? 3 Ways to Know

At LMD, we don’t shy away from the tough questions. Here’s one of the toughest questions we ask our clients when they are considering a rebrand: “...

True Konfessions with Kristen: The Mysterious Millennial Mind

Dear Kristen, We’re in a vertical with a core customer base that’s typically in the 50+ age range. From reviewing our customer data, we know that...

Why You Need Video and How to Get Started

WHY YOU NEED A VIDEO YouTube has 1 billion active users each month. Let’s pause for a minute to let that sink in: 1 BILLION ACTIVE USERS. EACH. MONTH...