The SBA’s Ascent for Women-owned Small Businesses
Launching a platform to help women entrepreneurs grow and scale their business.
Client Overview
The U.S. Small Business Administration (SBA) is the only cabinet-level federal government agency dedicated to aiding, counseling, assisting, and protecting the interests of small business concerns; preserving free competitive enterprise; and maintaining and strengthening our nation's economy.
Activities & Deliverables
Primary and secondary research
Brand strategy and development
Messaging platform development and copywriting
Launch public relations outreach strategy
Targeted media
Graphic design for print, digital, and social media
Video production
What We Did
SBA set out to launch Ascent, a groundbreaking digital learning platform created to empower female entrepreneurs nationwide. To generate awareness, drive engagement, and accelerate user adoption, SBA needed a strategic, high-impact launch campaign supported by compelling creative, targeted outreach, and full Section 508 compliance.
LMD’s content strategists and marketing experts wrote and designed dozens of white papers, fact sheets, brochures, presentations, and branded collateral, ensuring every asset was fully accessible and 508 compliant. These materials were backed by subject matter expert research to support woman small business owners at every stage of their growth and development.
LMD delivered a comprehensive, research-driven marketing strategy that brought Ascent to life across channels. This included PR materials for partners, including a detailed Social Media Playbook and a dynamic library of static, motion, and video assets optimized for LinkedIn, Twitter, Instagram, and Facebook that clearly communicated Ascent’s benefits and real-world impact to be shared by partners at launch.
To maximize reach and conversions, we built a strategic paid media and email acquisition campaign using gated content, alongside a targeted earned media outreach plan featuring curated business publications, podcasts, and digital outlets. The result was a polished, powerful launch that elevated Ascent’s visibility and positioned it as a must-have resource for ambitious women entrepreneurs.