Catholic University of America
Building a Site to Engage, Inspire, and Support Alumni
Founded in 1887, The Catholic University of America is a national research university with 5,700 undergraduate and graduate students in more than 250 academic programs on a residential campus in the heart of Washington, D.C.
Project Mission
The Catholic University of America’s Division of University Advancement (CUA) website needed an updated visual design, workflow for content management, and integration with the university’s tools like AlumnIQ. Using modern best practices, LMD sought to create a website that was beautiful, accessible, effective, and stood the test of time.
Activities & Deliverables
Updated website on the Drupal platform
Content inventory and audit
Content strategy
Continued site maintenance and security updates
Catholic University was looking for an improved online hub to keep alumni engaged, informed, and excited about the continuing opportunities at their alma mater. LMD began by conducting thorough research into Catholics’ goals, target audience, key themes, and key messages, as well as a content inventory and audit to understand where the current site was and where it needed to go.
LMD then developed a content strategy for the Division of University Advancement. This high-level vision guides content creation to meet Catholic’s mission and objectives. Using LMD’s expertise in higher education and our robust understanding of the Drupal web platform, we built a website that maximizes user engagement while making it easy to grow and scale. Drupal offers various content types to accommodate unique workflows and an ever-expanding set of customizable modules that allow the site to evolve as functional needs change and grow.
The resulting website captured alumni culture and gave Catholic University the agility to continually change and evolve its content to showcase its notable alumni achievements and events.