Center for Responsible Lending (CRL).
A website that meets every challenge and opportunity.
The Center for Responsible Lending (CRL) is a nonprofit research and policy advocacy organization that works to ensure a fair, inclusive financial marketplace that creates opportunities for all families and individuals, regardless of their income.
Project Mission
The Center for Responsible Lending (CRL) sought to transform its website into a modern, user-friendly platform that better reflected its status as a national leader in the space. CRL also needed a site to grow with them–scalable, open-source CMS that would integrate seamlessly with Salesforce and Causeview, support thousands of pages of content, and position the organization for future growth.
What We Did
The existing site required improved usability, clearer navigation, and stronger storytelling to effectively serve audiences like policymakers, media, advocates, and consumers. LMD met this challenge with a comprehensive, human-centered redesign strategy grounded in research, analytics review, and technical assessment. We reimagined the site architecture, developed refined taxonomies, and created a streamlined content structure to enhance user journeys and surface CRL’s research, policy positions, and impact.
Activities & Deliverables
Strategic digital marketing
Television production
Multilingual creative
Targeted media planning and placement
Website content development and management
Full Responsive Experience
Built on Drupal and fully responsive across devices, the new platform integrated key systems, incorporated data-driven templates, and underwent rigorous QA and testing. Through structured project management, content migration, and administrator training, LMD delivered a dynamic, accessible, and future-ready website that amplifies CRL’s voice and strengthens its digital advocacy efforts.
