Hayes Law.
Creative that stands out, and sticks in your head.
Client Overview
Personal injury firm Hayes Law, based out of Greensboro, NC, is passionate about helping accident victims get back on their feet.
Activities & Deliverables
Strategic digital marketing
Television production
Multilingual creative
Targeted media planning and placement
Website content development and management
What We Did
Hayes Law was looking for attention-grabbing digital and television marketing that captured their empathy, quality, and integrity. As a firm in a multicultural market, web and television advertising needed to be bilingual to be accessible to their audience.
LMD partnered with Hayes Law to elevate the firm’s visibility and accelerate lead generation in the Greater Greensboro market through a fully integrated, results-driven campaign.
We combined strategic digital marketing, compelling television production, and targeted media placement to ensure every channel worked together to strengthen brand recognition and drive measurable growth.
Through ongoing optimization of Google AdWords, SEO enhancements, and performance-driven website updates, we continually refined targeting and messaging to increase qualified traffic and inbound inquiries, including English and Spanish search and call-only campaigns. Paired with clever animated TV spots and strategic media buying, the campaign stood out in a crowded legal services market, expanded Hayes Law’s market presence, and positioned the firm as a trusted authority for auto accident representation.
The Results.