Being discussed online is only half the battle. Once your candidates decide to learn more, they are increasingly relying on AI to find content that answers their questions quickly and clearly. Today’s candidates research opportunities and career paths by searching Google, visiting Glassdoor, watching employee or influencer videos, and browsing social channels. But more and more each day, they are opting for LLMs like ChatGPT or Google’s Gemini, and simply asking questions like…

Now more than ever, the key to stronger recruitment marketing is having a dedicated, AI-driven strategy across every stage of the candidate journey. In part 1 of our newest blog series, Marketing Communications Strategy Director Brandon Aksteter dives into the first of five critical questions recruitment marketers should be asking in the age of AI.

As we approach the April 2026 ADA deadline for state and local governments, you may be tempted to find a quick solution to reach compliance. But you'll find that compliance is not a one-time fix. Rather, to ensure digital experiences work for everyone, public sector organizations need to rethink how websites, mobile apps, and digital content are managed over time.

Despite constant technological advances, the growing sophistication of attacks, and the ongoing need for cybersecurity professionals, Gen. Nakasone emphasized that the basics of cybersecurity matter now more than ever. National Cybersecurity Awareness Month is a great time to assess your personal and organizational online security.

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms.

How can you avoid this problem? By thinking of your website as an employee vs. a piece of office furniture. Just like your employees, your website should add value to your business. But to get the best work from your employees, you need to treat them right.

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all with just a few clicks. But a study by Pew Research Center found that 81% of people feel the potential risks of the data collection that powers these advertising capabilities outweigh the benefits.