Mobern Lighting
Illuminating a Cutting-Edge Company
With a New Brand
Client Overview
Established 75 years ago, Mobern is a privately held commercial lighting manufacturing firm headquartered in Jessup, MD. Led by industry experts, Mobern provides a full spectrum of commercial lighting solutions and considers itself a lighting technology company.
Activities & Deliverables
Key Messages
Brand Identity & Guidelines
Corporate Communications Toolkit
New Website
Content Writing & Refresh
What We Did
To support the company’s growth, Mobern needed branding that reflected the company's cutting-edge technology offerings. LMD modernized Mobern’s brand, developed compelling brand messages, and redesigned the company’s website.
“Working with LMD was a transformative experience for Mobern Lighting. While I fully expected LMD to have the professional and technical expertise to assist us with our branding, website, and marketing, it was the additional strategic assistance that added the most incremental value. LMD not only sat down with our company and staff to learn our company and culture, but actually reached out to our customers, competitors, and industry peers and accompanied us to trade shows and seminars to learn our business from the bottom up.
LMD then took that knowledge, along with their extremely professional and friendly staff, and put together a program to address our immediate needs, along with a strategy to achieve our long-term goals. LMD is a fantastic company with a great culture that can help you accurately communicate who you are as a company.
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Mobern’s outdated website and branding no longer reflected its true identity as a cutting-edge lighting company with rapidly growing inventory and new warehouse capabilities. The brand needed to evolve to match its innovation, scale, and forward momentum.
LMD worked with Mobern to craft a modern and unified brand identity. The new logo and visual brand reflected Mobern’s focus on technology and beautiful solutions with bright colors and strong geometric lines. LMD then developed key messaging that positioned Mobern as an industry leader, trusted partner, and expert in responsive service. This messaging became the foundation for everything from the website to internal team training.
The new website, built with the new visual brand, was designed to grow with Mobern. It features Mobern’s team of experts in a dynamic carousel that showcases their talent and dedication. The site design focused on being visually striking while maintaining clarity and ease of use. New content written tells Mobern’s story, their product strengths, and what sets them apart in the market.
Another major upgrade was the streamlined catalogue. Built for both flexibility and usability, LMD created a backend that allows Mobern to easily manage product updates, which is essential in a fast-moving industry. The experience is intuitive for customers: products can be searched by name or filtered by function and location, making it simple to find the right lighting solution.
With a bold new identity and a scalable, user-friendly website, Mobern is ready to lead the lighting industry into the future.