Higher Education.
Your School Deserves the Best Talent
We know what makes your school great, because we’ve done our research. LMD combines the power of data with behavioral sciences to build creative enrollment marketing strategies that get big results. We have a long history of successful partnerships with higher education; we’d love to cheer on your institution, too.
What We Deliver
Brand Strategy & Positioning
Enrollment & Recruitment Marketing
Research & Audience Insight
Digital Experience & Web Modernization
Campaign Development & Creative Execution
Fearless Ideas for the Robert H. Smith School of Business
Following UMD Athletics' transition to the Big 10 Conference in 2014, Smith needed a way to increase awareness and recruitment amid a wave of University prominence. LMD brought academia to the iconic “Fear the Turtle” sports branding with “Fearless Ideas” educational branding.
Results, Not Just Impressions
42M
Average impressions per campaign
86%
Decrease in cost
per lead
149%
Exceeded lead gen target for EMBA
Defining Organizational Culture and Values for the University of Maryland, Baltimore County (UMBC)
As change management experts, LMD designed and led a series of workshops focused on culture change, working with senior leaders to define the organization's mission, vision, and core values.
Growing a Global Network of Innovators with the James A. Clark School of Engineering, Maryland Applied Graduate Engineering (MAGE)
Beginning in 2016, LMD partnered with MAGE to help differentiate its programs in a highly competitive higher education market while expanding reach to both domestic and international audiences with dynamic video and integrated, research-backed media campaigns.
A Strong Pipeline of Leads and Big Visibility for the Programs.
Envisioning The Future With The Universities At Shady Grove
LMD partnered with USG’s executive team and board for workforce and market research, strategic planning, and data-driven recommendations on future academic programs aligned to regional demand. Through executive workshops, partner briefings, and change management advising, LMD helped implement a long-term growth strategy with a clear strategic roadmap.
5,500+
Qualified program leads
166%
Year-over-year increase in leads generated
38.2M+
Global digital impressions
644%
Increase in Facebook followers
“LMD delivered more than their quantitative methodology and expertise in helping USG shape its near-and long-term strategic opportunities. They began by really listening, then drew on their wealth of real-market experience working with complex organizations, adapted to our changing needs, and challenged us to think more effectively about what and how we could accomplish our vision. They worked alongside us each step of the way and the results were terrific.”
— Mary Lang, Chief Strategy Officer, The Universities at Shady Grove
Other Projects
We’d Love to Visit Your Campus, Too
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The University of Maryland
Bringing world-class talent to College Park for more than twenty years.
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Heidelberg University
Cultivating discovery on campus and online for the “Berg”.
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Catholic University
Building a site to engage, inspire, and support alumni of a Washington, DC institution.
Why LMD?
Research-led strategy
Integrated capabilities under one team
Executive-level partnership
Measurable, mission-aligned outcomes
We help institutions lead change.
Ready to strengthen your brand and enrollment strategy? Let’s connect.
