As marketers, we understand that brand drives everything we do, from logo design and website development to producing marketing collateral and advertisements. But as we venture outside the marketing function of an organization, the perceived importance of a brand can start to dwindle.

Every time I buy my favorite iced tea, I go through the same ritual: rigorously shake the glass bottle, pound the bottom to remove any unsettled contents, then unscrew the bottle cap.

At the start of my career I was trained to facilitate a leadership development program called “Frontline Leadership” (FLL). A few of my co-facilitators from this era recently reminisced with me about the timelessness of this training program.

There is an art to presenting art—or, in LMD’s case, presenting branding and marketing design ideas to our clients. Whether we’re sharing logos, ads, videos, websites, brochures, or annual reports, LMD uses a tried and tested process to present our concepts.

Life as a creative professional is kind of strange these days. Working from home means not seeing your work buddies walk by your office or running over to another designer’s office to share some logo designs.

Time is money. If you waste your money you can always try to earn it back. However, once time is lost, it can never be regained.

Talking about the research results first when designing market research tends to break peoples’ brains. That’s because when people think of market research, they think of traditional applied market research.

In a recent ZipRecruiter report, 93% of employers want to hire candidates with soft skills.

You may have heard the term “508 compliant.” But what exactly does that mean?

It sounds cute, but it’s anything but. Rainbow-washing is a form of performative activism that is designed to pander to the LGBTQ+ audience and allies, while not actually engaging in meaningful dialogue and in some cases, even hiding harmful behavior.