What do public sector clients actually need from a communications partner? In our newest blog, VP of Strategy Kristen Newton breaks down the four things strong communications partners bring to the table to turn government clients' goals into outcomes and action.

In our marketing work at LMD, we find that deeper segmentation is needed to understand the unique traits of “micro generations,” a more granular view of the broader generational cohorts typically studied by demographers.

Behavioral science is more than theory—it’s the practical key to unlocking what truly drives human behavior. But what principles should you start with? LMD President Holly Huntley breaks down five core behavioral principles that drive action from your audience.

Everything I learned about change management, I learned in journalism school. You may be asking yourself what writing and editing have to do with change management—and I admit, I didn’t necessarily think change management was in my future when I took Magazine Editing 101 as a journalism student nearly two decades ago.

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

Youth activism has always been a driving force for change. Recognizing this passion, many cause-based organizations want to harness the insights and opinions of young people and give them the tools to promote their cause.

Let’s face it: communications work and crisis management (unfortunately) go hand-in-hand. Whether the crisis is as small as a glitch in the server of a small business, or as big as Southwest Airlines canceling over 2,000 flights in 3 days, at some point in your career, you’ll have to deal with a crisis.

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all with just a few clicks. But a study by Pew Research Center found that 81% of people feel the potential risks of the data collection that powers these advertising capabilities outweigh the benefits.

What do American Airlines, NASCAR, and Kohler have in common? They all partner with the federal government to support missions that are bigger than their companies’ bottom lines.

I started playing Wordle 30 days ago, and it has renewed my faith in humanity.