Being discussed online is only half the battle. Once your candidates decide to learn more, they are increasingly relying on AI to find content that answers their questions quickly and clearly. Today’s candidates research opportunities and career paths by searching Google, visiting Glassdoor, watching employee or influencer videos, and browsing social channels. But more and more each day, they are opting for LLMs like ChatGPT or Google’s Gemini, and simply asking questions like…

Now more than ever, the key to stronger recruitment marketing is having a dedicated, AI-driven strategy across every stage of the candidate journey. In part 1 of our newest blog series, Marketing Communications Strategy Director Brandon Aksteter dives into the first of five critical questions recruitment marketers should be asking in the age of AI.

Everything old is new again—including communications. The platforms may have changed, but the goal remains the same: making real connections. Our newest blog explores how communication has evolved over time and how your organization can keep up with this evolution.

Social media can’t stop and won’t stop changing. It's our job as marketers to keep up before we get left behind. As modern audiences look for community and belonging, LMD Communications Specialist Charlie DeMott Wildey explores how this phenomenon is rapidly changing the social media landscape.