Have you met these brands? When it comes to their content on social media, email marketing, and web, they are giving you…reasons to unsubscribe. We talk about what good content looks like, but what about when it goes wrong? These mistakes are easy to fix, but making them jeopardizes your audience’s attention and prevents your brand from growing.

I've been a BTS fan, or ARMY, for the last five years, so when Baltimore was listed on their Arirang tour schedule for the first time, I knew I had to go. I never expected them to come here, of all cities. New York? Definitely. D.C.? Highly likely. But Baltimore? A city I’ve lived about 20 minutes from my entire life? A location where I wouldn’t have to pay to travel to or pay for accommodations? I truly never saw it coming. It also ended up teaching me something unexpected about event marketing: a major event doesn’t always need a centralized marketing campaign to make a big impact on a city.

Recruitment marketers often spend significant resources driving traffic to online resources, whether to career sites, job listings, or even directly to application portals. Yet many organizations lose highly qualified candidates during the final step because the application process creates unnecessary friction.

Being discussed online is only half the battle. Once your candidates decide to learn more, they are increasingly relying on AI to find content that answers their questions quickly and clearly. Today’s candidates research opportunities and career paths by searching Google, visiting Glassdoor, watching employee or influencer videos, and browsing social channels. But more and more each day, they are opting for LLMs like ChatGPT or Google’s Gemini, and simply asking questions like…

Now more than ever, the key to stronger recruitment marketing is having a dedicated, AI-driven strategy across every stage of the candidate journey. In part 1 of our newest blog series, Marketing Communications Strategy Director Brandon Aksteter dives into the first of five critical questions recruitment marketers should be asking in the age of AI.

Everything old is new again—including communications. The platforms may have changed, but the goal remains the same: making real connections. Our newest blog explores how communication has evolved over time and how your organization can keep up with this evolution.

Social media can’t stop and won’t stop changing. It's our job as marketers to keep up before we get left behind. As modern audiences look for community and belonging, LMD Communications Specialist Charlie DeMott Wildey explores how this phenomenon is rapidly changing the social media landscape.