"I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies." - Lawrence Bossidy, GE

At LMD, when we hire a new team member, we’re looking for someone who is a good fit across many dimensions, who can jump in and start contributing right away, and has a high likelihood of staying awhile.

I share this list of our hiring criteria with students at the University of Maryland Smith School of Business every semester to give them insight into what LMD and other employers are looking for in a potential hire. Whether you’re a recent grad looking for your first job or a mid-career professional contemplating a change, check yourself against these “10 C’s” to see how potential employers might see you. Ask yourself these questions, and by the end, you'll be ready to prove your worth in an interview. 


  1. Communication: How are your verbal (presentations), non-verbal (eye contact, handshake, manners), written (grammar, punctuation, persuasive and creative writing), and listening skills?

    Plan To: Demonstrate your communication skills, both verbal and nonverbal.  

  2. Critical Thinking: Do you have demonstrable strategic thinking, problem-solving, and analytical skills? 

    Ask Yourself: What experiences in the past have helped me sharpen my critical thinking skills?

  3. Cross-functionality: Can you work across platforms and disciplines?

    Ask Yourself: What is a time I successfully worked in a multi-discipline team or served in several roles on a project? 

  4. Curiosity: Do you have a real passion for learning and growing your skills? Are you willing to say “yes” to new projects and responsibilities?

    Plan Ahead: What are three skills or responsibilities you would like to try in this role?

  5. Currency: What kind of internships, freelance, paid or unpaid client work or past jobs do you have that might set you apart? Are there technical skills or certifications that put you above the competition? 

    Double Check: Have I included all relevant material on my resume, and am I ready to speak to it?

  6. Creativity: Are you a design-thinking champ? Do you describe yourself as a problem-solver?

    Ask Yourself: What is a time you approached a problem creatively? 

  7. Collaboration: Can you work in harmony with your co-workers?

    Ask Yourself : What is a time you proved to be a team player?

  8. Contribution: Do you volunteer? Is there a hobby you’re passionate about? How do you see yourself helping your team, clients, and the company? 

    Make a List: What are some non-work-related things you are passionate about? 

  9. Character: You might have the skills on paper, but what about honesty, a strong work ethic, dependability, and persistence? These matter as much–and maybe more–than your hard skills

    Plan To: Bring your best traits–and demonstrate them during your interview. 

  10. Confidence: Do you know who you are and what you want? Be friendly, engaging, and comfortable. Let your authentic self shine through!

    Tell Yourself: You are ready to ace this interview! 

Want to work with a top-notch team that has the 10 C’s? Contact LMD for expert help with your next marketing or communications project. 



Senior Strategist
As LMD's Senior Strategist, Karen develops evidence-based brand and marketing strategies for key clients. She is passionate about helping clients answer their "why" to create fresh communications solutions that evoke...Read more