Morgan Herbst

Account Manager & Content Specialist

As Content Specialist, Morgan supports LMD's accounts with her research, writing, and organizational planning skills. Her writing experience extends to editorial, social media, and thought leadership planning and training. Morgan also leads LMD's accounts with Prince George's County.

Morgan has a B.S. in Marketing from the University of Maryland Smith School of Business and a B.A. in English Language and Literature from the University of Maryland.

Recent Posts

Making a Meeting Agenda (the LMD way)

We have all been in a meeting that went off the rails–we go off-topic, forget a topic, or frantically search through emails to find documents and last week’s discussions. We...

What Is Rainbow-Washing?

It sounds cute, but it’s anything but. Rainbow-washing is a form of performative activism that is designed to pander to the LGBTQ+ audience and allies, while not actually engaging in...

How to Write for Social Media

At LMD, we get a lot of questions about drafting social media posts. Unlike the formality of a newsletter, video, or website, often the simpler a post the better. Rather...

The 10 Best Places for (Free!) Market Research

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research. Launching a new strategy...

Are You a Bad Writer, or Are You Just Making These 3 Mistakes?

73% of employers are looking for candidates with good written communication skills. It’s a part of the job description that many applicants skim over because it doesn’t seem essential—but employers...

How to Design an Environmentally Friendly Environmental Campaign

At LMD, environmental communication is one of our core competencies—and one of our core values. Our work with the Environmental Protection Agency (EPA), the Chesapeake Bay Program, Clean Water Howard,...