Blog

Expertise from LMD communications gurus to help you market smarter.

Designing for a Public Health Crisis

When crucial information needs to be sent quickly, we have always turned to design. Our EVP Scott explains how good design can communicate the behavioral changes needing to be enacted during COVID-19 across all demographics.

BS (Behavioral Sciences) at Work by Holly Huntley

BS at Work: Nudging Humans to Do the Right Thing

Behavioral science—or “BS”—shows up at work every day, whether you realize it or not. VP of Client and Consulting Services Holly's new blog series will explore how applying psychology to business, communications, leadership, and marketing can make a difference in achieving results.

Shaping Your Brand Identity

Why does your local steakhouse restaurant’s sign have bold, blocky letters while the flower shop has thinner, round letters? If they swapped fonts, their signs would no longer accurately represent their establishments.

The At-Home Media Interview Checklist by De'Andre Brown

The At-Home Media Checklist

Do you have a Zoom or Skype interview coming up? LMD's PR expert De'Andre makes conducting interviews from home easy with his 10-point list that covers lighting, angles, etiquette and more.

Leading with “The Pandemic People Meter”

VP of Client and Consulting Services Holly Huntley explains her method of checking in on her employees mental health and productivity–and how you can use the 'People Pandemic Meter" to keep your virtual offices sailing smoothly.

The Recruitment Marketer

Like Chris Harrison, at LMD we love helping our clients find their perfect match. Designer Brian discusses the 6 things to keep in mind when your organization is looking to recruit.

LMD Joins #GivingTuesdayNow, a Day of Giving and Unity

First responders have the tremendous responsibility of keeping our communities safe—especially during the COVID-19 crisis.

The One Thing Great Leaders Have in Common

In my coaching work, one truth remains constant: Great leaders are self-aware.

How to Write for Your Website

Your shiny new website is almost ready to launch. The fonts, colors, and images are consistent with your brand; the navigation is intuitive; and hosting is all set up and ready to go.

It’s All About the People, People

“Why are you leaving?” This is the classic question asked in an exit interview when someone leaves a company. Have you thought about asking your employees, “Why do you stay?”

A No-nonsense Guide to Becoming a Better Writer

Years ago, a co-worker asked me, “How can I become a better writer?”

I paused for a couple of minutes and thought about my response. Then I said, “By writing.”

Best Practices for Communicating During a Crisis

As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly challenging during a crisis.