Let’s face it: communications work and crisis management (unfortunately) go hand-in-hand. Whether the crisis is as small as a glitch in the server of a small business, or as big as Southwest Airlines canceling over 2,000 flights in 3 days, at some point in your career, you’ll have to deal with a crisis.

The hiring process doesn’t have to be painful. By being attentive, intentional, and personal, you can find candidates who will not only excel in their new position but also mesh perfectly with your team.

COVID changed the way we interact with each other—and it also changed the way we consume media.

On July 26, 1990, the Americans with Disabilities Act (ADA) was signed into law to protect people with disabilities from employment discrimination and improve their access to services, goods, and communications. In honor of the anniversary of this important law, we recognize July 26 as National Disability Independence Day (#NationalDisabilityIndependenceDay).

Did you know the human eye is trained to see motion over stillness? Glance around the room—you’ll probably find that your eyes are drawn to the flicker of your lights or the spinning of your ceiling fan. 

We're now living in the experience economy, where a customer's memorable experience becomes the product. But if experience = the product, then what creates the experience?

Videos do not have an infinite shelf life. Eventually, the information and style of the video will expire or become outdated. But you don’t necessarily have to start over again from scratch—you can repurpose existing creative assets to create a new video that’s fresh, current, and inspiring. How? Just follow these three steps. 

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all with just a few clicks. But a study by Pew Research Center found that 81% of people feel the potential risks of the data collection that powers these advertising capabilities outweigh the benefits.

What do American Airlines, NASCAR, and Kohler have in common? They all partner with the federal government to support missions that are bigger than their companies’ bottom lines.