As marketers, we understand that brand drives everything we do, from logo design and website development to producing marketing collateral and advertisements. But as we venture outside the marketing function of an organization, the perceived importance of a brand can start to dwindle.

Every time I buy my favorite iced tea, I go through the same ritual: rigorously shake the glass bottle, pound the bottom to remove any unsettled contents, then unscrew the bottle cap.

At the start of my career I was trained to facilitate a leadership development program called “Frontline Leadership” (FLL). A few of my co-facilitators from this era recently reminisced with me about the timelessness of this training program.

There is an art to presenting art—or, in LMD’s case, presenting branding and marketing design ideas to our clients. Whether we’re sharing logos, ads, videos, websites, brochures, or annual reports, LMD uses a tried and tested process to present our concepts.

Life as a creative professional is kind of strange these days. Working from home means not seeing your work buddies walk by your office or running over to another designer’s office to share some logo designs.

Time is money. If you waste your money you can always try to earn it back. However, once time is lost, it can never be regained.

Talking about the research results first when designing market research tends to break peoples’ brains. That’s because when people think of market research, they think of traditional applied market research.

In a recent ZipRecruiter report, 93% of employers want to hire candidates with soft skills.

You may have heard the term “508 compliant.” But what exactly does that mean?

It sounds cute, but it’s anything but. Rainbow-washing is a form of performative activism that is designed to pander to the LGBTQ+ audience and allies, while not actually engaging in meaningful dialogue and in some cases, even hiding harmful behavior.

Did you know that approximately 1 million people in the United States identify as transgender? “Approximately” is an important qualifier: the population size of transgender people is not well known, at least in part because the U.S. Census does not include data on gender identity.

I grew up in ‘70s and ‘80s, which is a shorthand way of saying I watched a lot of TV as a kid. Some of it was formative, most of it wasn’t. I can’t pinpoint any wisdom Fantasy Island or the Dukes of Hazzard imparted on me, but there’s no question that Sesame Street burned important lessons into my young, cereal-fueled brain.

May is Mental Health Awareness Month, and while it’s easy for companies to get swept up in the hype surrounding a nationwide conversation about the importance of mental health, the real value is found in the companies that promote mental health in their daily operations year-round.

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms.

Justin Timberlake's “It’s gonna be me,” meme, Star Wars Day, Mother’s Day–there is a lot to celebrate in May. But as an Indian woman, to me May also means it’s Asian American and Pacific Islander Heritage (AAPI) Month.

When it comes to strategic planning meetings, it can be hard to keep your team focused. A lot of decisions need to be made in a short amount of time, and even with a meeting agenda, things can still get derailed. How can we help ourselves, or lead our group, to make thoughtful, well-informed decisions that advance our strategic goals?

You’ve probably heard or maybe even used the phrase “No comments from the peanut gallery!” It means that the speaker doesn’t want to hear petty criticisms from the audience. Or how about describing someone who’s a little arrogant or full of themselves as “uppity”? Perhaps you’ve heard a lawmaker say that a new ruling doesn’t apply to a particular organization because it’s been “grandfathered in.”

Rather than thinking of social media posts as a full content piece, think of them as an advertisement or taste of your brand. 

For years, our work locations were physically separate from our houses—and we used the physical separation as a hard boundary.