Blog

Expertise from LMD communications gurus to help you market smarter.

Five Tips from a Millennial: How to Advertise to Us

For agencies and in-house marketing teams, our excursion into the age of small screens, short attention spans, and information at our fingertips finds us asking an increasingly daunting question: "How do we advertise to millennials?" The honest answer? DON'T. The 75 million of us 18- to 34-year-olds grew up during the rise of computers and the Internet. And while we have learned to decode all of...

How to Avoid the Most Common Blind Spot among Senior Leaders

As organizational structures become more complex, decentralized, and global, leadership skills need to evolve. In my work as a leadership coach over the past two decades one blind spot seems to be most prevalent for senior leaders trying to transition to the next level — lack of focus on peer-to-peer and cross functional relationships. Most leaders, when participating in 360 degree feedback, are...

Big Data and Social and Online, Oh My!

LMD's Take on the Top Three Market Research Trends in the Digital Age Market research has changed significantly from just five years ago. The market research industry is constantly evolving to keep up with new technologies and platforms that streamline processes. It's now easier than ever to conduct market research from your desk with little or no outside resources. Surveys can be conducted...

This Font Will Save the World!

Well, not really but it will save a lot of toner and in a way isn't that just as good? Grey London is the marketing firm behind the above font. They approached this task the same way they approach every project, with a question, "How can this project create social good?" It's an interesting approach and it resulted in this eco-friendly font for Ryman Eco . The font uses a third less ink, which is...

Driving Change When the Hammer Won't Work

Alternate change management approaches for G2C (government to citizen) communications Abraham Maslow said, "If the only tool we have is a hammer, every problem looks like a nail." Today, many government agencies' missions rely heavily on changing citizens' behavior. Behavior change is both an art and science. Driving change via policy and regulation is not the only path for change. One size does...