Expertise from LMD communications gurus to help you market smarter.
If I had a dime for every time I asked myself this question, I’d be a bazillionaire. In my 18 years at LMD, I’ve worked my way up from a Junior Designer to the Creative Director of Web Services. While my medium has mostly been two-dimensional design...
At LMD, we don’t shy away from the tough questions. Here’s one of the toughest questions we ask our clients when they are considering a rebrand: “Does your company’s brand accurately represent your culture, purpose, and promise?” Rebranding shouldn’...
Dear Kristen, We’re in a vertical with a core customer base that’s typically in the 50+ age range. From reviewing our customer data, we know that there are Millennials who currently use our products and are pretty confident that there’s the...
WHY YOU NEED A VIDEO YouTube has 1 billion active users each month. Let’s pause for a minute to let that sink in: 1 BILLION ACTIVE USERS. EACH. MONTH. Video is the easiest--and by far, the most engaging--way to communicate with your audience, to the...
Dear Kristen, Our company’s CEO has caught the “big data” bug—and is bugging me, the marketing manager, to get insights from Google Analytics about our website and tell him how we should adjust our marketing strategy based on our website traffic. My...
LMD’s research for higher education clients tells us adult learners value hybrid learning options. They’re burned out from the “page turning” e-learning programs they started using in the late 1990s and know that, in the digital information age,...
Millennials trust content over any other type of information–but only certain types of content. Keep these tips in mind when developing content to engage and endear this generation to your brand.
Millennials are 80 million strong, and they hold $200 billion in annual spending power. Businesses and marketers are wrestling with how to engage this generation and convert them to customers. The key to the millennial kingdom is content. Globally,...
Charity begins at home. This year LMD donated bagged lunches and socks to the Elizabeth House to bring a little cheer and warmth to our neighbors who need it most. Warm wishes for a peaceful holiday and a prosperous 2017! Watch how LMD gave back:
Marketing automation is a digital marketing buzzword thrown into conversations and pitches as often as our favorite acronyms like “KPI” and “CPC.” And rightly so—marketing automation can bring tremendous success to businesses of any size in...
LMD has taken on the standing desk challenge! We have a few pioneers who were standing long before these desks were purchased and started this movement. Now the rest of LMD’s staff is joining the stand-up craze. So what’s all the hype with standing...
Stillwater Artisanal, Why Can’t IBU (5.7%) Some serious mixed feelings on this hoppy ale. The men seemed to favor the hoppy “Belgiumy” taste, whereas the women just couldn’t get past the ROUGH aftertaste. The one thing we could all agree on was the...
