Life as a creative professional is kind of strange these days. Working from home means not seeing your work buddies walk by your office or running over to another designer’s office to share some logo designs.

Time is money. If you waste your money you can always try to earn it back. However, once time is lost, it can never be regained.

Talking about the research results first when designing market research tends to break peoples’ brains. That’s because when people think of market research, they think of traditional applied market research.

In a recent ZipRecruiter report, 93% of employers want to hire candidates with soft skills.

You may have heard the term “508 compliant.” But what exactly does that mean?

May is Mental Health Awareness Month, and while it’s easy for companies to get swept up in the hype surrounding a nationwide conversation about the importance of mental health, the real value is found in the companies that promote mental health in their daily operations year-round.

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms.

When it comes to strategic planning meetings, it can be hard to keep your team focused. A lot of decisions need to be made in a short amount of time, and even with a meeting agenda, things can still get derailed. How can we help ourselves, or lead our group, to make thoughtful, well-informed decisions that advance our strategic goals?

Rather than thinking of social media posts as a full content piece, think of them as an advertisement or taste of your brand. 

For years, our work locations were physically separate from our houses—and we used the physical separation as a hard boundary.

Have you ever seen an infographic with far too much information packed in to be readable or useable? When it comes to creating content for your organization, the difference between a busy one-pager, and a cleanly designed infographic is vital.

As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to appeal to customers and help them make informed buying decisions.

Language, like all natural things, is ever evolving. The way we speak and write today differs vastly from how people strung words together even a few short generations ago. “Four score” becomes “80,” trendy sayings displace dated idioms. Keystrokes supplant cursive. New replaces old.

How can you avoid this problem? By thinking of your website as an employee vs. a piece of office furniture. Just like your employees, your website should add value to your business. But to get the best work from your employees, you need to treat them right.

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.

You may have heard of Jolabokaflod (pronounced yola-boka-flowed), the Icelandic “Yule book flood” where friends and family give each other books on Christmas Eve, then spend the evening sipping cocoa and reading.

The LMD team had a great time at our team-building event on Thursday, November 11, 2021, at Honey’s Harvest Farm.

Everything I learned about change management, I learned in journalism school. You may be asking yourself what writing and editing have to do with change management—and I admit, I didn’t necessarily think change management was in my future when I took Magazine Editing 101 as a journalism student nearly two decades ago.

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

f you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis.