How to Conduct a Competitive Analysis and Use It to Your Advantage
Competitive information helps you understand your market position, identify industry trends, and uncover opportunities to stand out and differentiate your brand and offerings.
Wellness in the Workplace: Building Confidence Through Physical Activity
Self-confidence is the belief that you can achieve a desired behavior. It’s an important ingredient for success in all aspects of life—especially at work, where our performance is measured.
Story Over Everything
Old is in, new is out: it’s a trend becoming increasingly common on social media, with celebrities posting photos from vintage film cameras, large corporations investing in campaigns shot on 8mm film, and the Academy Awards honoring films like Oppenheimer shot entirely on Kodak film for 70mm IMAX.
6 Questions to Expect on a Marketing Agency Discovery Call
You’ve got a discovery call booked with a marketing agency—you probably already know what questions you want to ask, but what should you be prepared to answer? Here are the six questions we always ask (though the phrasing might vary).
In Honor of National Disability Employment Awareness Month: An Interview with DEIA Expert Tally Botzer
October marks National Disability Employment Awareness Month (NDEAM), a month dedicated to honoring the invaluable contributions of employees with disabilities and highlighting the importance of creating an inclusive workforce.
Wellness in the Workplace: Work-Life Balance for Your Heart Health
September 29 is World Heart Day, an observance started to raise awareness about different cardiovascular diseases and what we can do to avoid them.