Blog

Expertise from LMD communications gurus to help you market smarter.

Think Beyond the Focus Group: Creative Ways to Conduct Qualitative Research

As a researcher, questions are constantly swirling around in my head. I’m a naturally inquisitive person, so I consider my relentless wondering about things to be an occupational hazard. Recently, I was interested to know how businesses in marketing, advertising, and adjacent industries are operating during the COVID-19 crisis: Are... Read more →

BS at Work: The Age of X (Experience)

Have you noticed we’re living in the age of experience? A new discipline has evolved with full-time roles and departments dedicated to improving how users and customers experience products and services. For businesses in crowded, competitive markets or organizations working in complex public service environments, differentiating on experience can offer... Read more →

3 Great Reasons Why You or Your Organization Should Volunteer

Volunteering is proven to build bonds with others—and when you bond with others, you create goodwill, good vibes, and even good health for you and those who need your help. If you don’t volunteer already, there are probably opportunities right in your own neighborhood. But your “neighbor” isn’t limited to... Read more →

3 Marketing Lessons from Higher Ed

"It’s not the flashy airport banners or expensive commercials that set these higher education campaigns apart—it’s the planning, processes, and surprisingly accessible technologies and techniques at work behind the scenes." Digital Strategist Brandon breaks down three lessons you can learn from college and university recruitment.

The 10 C’s: Interview Prep In 10 Steps

Do you have an interview coming up? LMD's President Karen has a handy list of criteria she shares with The Robert H. Smith School of Busines at The University of Maryland –and now she's sharing with you.

Designing for a Public Health Crisis

When crucial information needs to be sent quickly, we have always turned to design. Our EVP Scott explains how good design can communicate the behavioral changes needing to be enacted during COVID-19 across all demographics.

BS at Work: Nudging Humans to Do the Right Thing

Behavioral science—or “BS”—shows up at work every day, whether you realize it or not. VP of Client and Consulting Services Holly's new blog series will explore how applying psychology to business, communications, leadership, and marketing can make a difference in achieving results.

Shaping Your Brand Identity

Why does your local steakhouse restaurant’s sign have bold, blocky letters while the flower shop has thinner, round letters? If they swapped fonts, their signs would no longer accurately represent their establishments. When visually designing anything, it is important to know what emotions and associations you want to evoke in... Read more →

The At-Home Media Checklist

Do you have a Zoom or Skype interview coming up? LMD's PR expert De'Andre makes conducting interviews from home easy with his 10-point list that covers lighting, angles, etiquette and more.

Leading with “The Pandemic People Meter”

VP of Client and Consulting Services Holly Huntley explains her method of checking in on her employees mental health and productivity–and how you can use the 'People Pandemic Meter" to keep your virtual offices sailing smoothly.

The Recruitment Marketer

Like Chris Harrison, at LMD we love helping our clients find their perfect match. Designer Brian discusses the 6 things to keep in mind when your organization is looking to recruit.

LMD Joins #GivingTuesdayNow, a Day of Giving and Unity

First responders have the tremendous responsibility of keeping our communities safe—especially during the COVID-19 crisis. On #GivingTuesdayNow (May 5, 2020), LMD is supporting the Laurel Volunteer Fire Department (LVFD) by sending meals to thank the staff, firefighters, and EMTs for their selfless service. LMD has provided meals to the LVFD... Read more →