This transaction marks a major milestone in the strategic growth of LMD and MarCom Group and provides customers with innovative solutions and exceptional customer service that can be scaled to meet any need.
Laurel, MD, Feb. 1, 2022—LMD, a full-service strategic communications firm, and MarCom Group, Inc., a full-service advertising agency, have joined forces to increase their competitive advantage in advertising, marketing, communications, and federal contracting.
LMD and MarCom Group will both remain women-owned small businesses, and LMD will also continue to operate under its current leadership. The combined companies share complementary portfolios, including multiple government, military, and civilian contracts related to recruitment marketing, branding, strategic communications, and outreach. Together, they serve a broad array of clients, including federal and local government agencies, higher education institutions, private companies, and non-profits.
“This new arrangement empowers us to be even more competitive with broader qualifications and capabilities,” said Karen Killian, LMD president. “We’ll take advantage of our combined strengths and share best practices to enhance our client offerings and provide our teams with more opportunities to advance and grow.”
This new agreement enables LMD and MarCom Group to enhance the talent, creativity, and innovation of the entire team and expand service, support, and results for clients. Customer teams will remain the same and may include added skills and capabilities for special projects or surge support. In addition, the two companies will work to integrate human resources, administrative, and financial functions.
“Our goal is to be large enough to compete successfully and small enough to care,” said Debbie Rainford, MarCom Group owner and president. “MarCom Group and LMD are two strong, successful, like-minded women-owned small businesses that place immense value on their people. This deal is an investment in our combined team and our customers, ensuring both have continued opportunities for growth and success.”
MarCom Group and LMD are committed to providing customers with communications solutions that deliver on their brand promise, mission, and goals. The combined team offers a full suite of services, including research, change management, strategic planning, branding, marketing, media planning and buying, public and media relations, editorial, design, web and digital, video, and meeting and event solutions.
LMD is a change agency—a full-service strategic communications firm focused on helping clients realize change to evolve, compete, and grow. A woman-owned small business, LMD blends data with behavioral science principles to create integrated communication solutions that change the way people think and act. For more than 44 years, public- and private-sector clients have relied on LMD to solve their most complex challenges with a full suite of communications services including research, consulting, strategy, public and media relations, creative, editorial, and digital solutions. Learn more about LMD here.