Laurel, MD — LMD, a full-service communications firm, announces the addition of the United States Coast Guard (Coast Guard) to its client roster. LMD was selected by the Coast Guard Recruiting Command to develop and implement national advertising in support of USCG military recruitment. The campaign is designed to increase leads by raising awareness of the opportunities and benefits of joining the Coast Guard.
Scott Van Der Meid, LMD’s Executive Vice President, admires the work of the Coast Guard. “The Coast Guard is a critical part of our country’s military, and they’ve provided invaluable rescue and relief efforts after the recent hurricanes. We’re honored to lend our creative and advertising expertise to help the Coast Guard generate new recruits.”
This year’s campaign is part of a five-year contract that includes research; creative development; local, regional, and national media; print and digital advertising; direct mail; outdoor; transit; video; and promotional materials.
ABOUT THE U.S. COAST GUARD
The U.S. Coast Guard is one of the five armed forces of the United States and the only military organization within the Department of Homeland Security. Since 1790 the Coast Guard has safeguarded our Nation's maritime interests and environment around the world. The Coast Guard is an adaptable and responsive military force of maritime professionals whose broad legal authorities, capable assets, geographic diversity and expansive partnerships provide a persistent presence along our rivers, ports, littoral regions and on the high seas. Coast Guard presence and impact is local, regional, national and international. These attributes make the Coast Guard a unique instrument of maritime safety, security and environmental stewardship. Learn more at gocoastguard.com.
LMD is a change agency–a strategic communications firm focused on helping clients realize change in order to grow. We see the bigger picture, dig deeper, and think smarter to develop strategies and tools that make your marketing dollars work harder. A woman-owned small business in business for over 40 years, LMD provides government, commercial, higher education, and non-profit clients with a full suite of communications services including research, consulting, strategy, design, and digital solutions.