LMD has worked with Prince George’s County for more than 15 years on important outreach and awareness campaigns for its departments of Health, Family Services, Environment, and more. Most recently, Prince George’s County challenged LMD to develop a new brand that would mark a new era of growth across all of its departments.
Create and promote a new, unified brand identity for Prince George’s County that encourages audiences to rediscover what makes it a great place to live, work, and visit.
Conduct audience research to develop the new brand—then drive exposure throughout the region using video and strategic media placements on local radio, business journals, airports, and public transportation systems.
A memorable, resonant, and dynamic brand identity platform that continues to help stimulate tourism, fuel economic development, and encourage exploration of the many amenities and opportunities that Prince George’s County has to offer.