Health Integrity provides software and services that protect the fiscal and clinical integrity of healthcare systems in Medicare, Medicaid, and the private sector.
LMD worked with Health Integrity to Strategically position and launch PLATO(R), a unique predictive modeling program that combats fraud, waste, and abuse (FWA) in healthcare.
What We Did
LMD developed a research-driven go-to-market strategy to guide the launch of PLATO in a highly competitive market.
Activities & Deliverables
- Market and competitor research
- Product positioning
- Go-to-market strategy
- Messaging platform
- Message training
- Product demonstration video
Getting the Right Message to the Right Audience. Every time.
With FWA audiences ranging from states attorneys, inspector generals, and law enforcement to CIOs and CEOs, Health Integrity sales staff needed an array of marketing and sales messages to address a diverse set of challenges and needs. We armed and trained the sales team with research-based messages and proof points that drove home Plato’s differentiators and benefits, addressed objections, and facilitated successful conversations at multiple stages of the sales cycle.
Telling a Compelling Story
LMD conceived, wrote, directed, and produced a marketing video using a combination of live-action video and animation to communicate differentiators of the PLATO product while highlighting client testimonials. The video is used online, at conferences, and during new business presentations. The video concisely explains the complexities of FWA and helps target audiences to easily understand the key messages.