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Kristen works closely with clients to uncover what motivates the actions, attitudes, and beliefs of their customers—and turns these insights into actionable strategies and powerful messages that have a meaningful impact on brands and businesses. Experienced in secondary, qualitative, and quantitative research methods, Kristen digs deep into data to discover what motivates audiences and inspires them to take action. She also lends her strategic skills to client engagements that include content strategy, digital marketing, and user experience. A trained focus group moderator and facilitator, Kristen graduated with a B.S. in communications from Cornell University.