Irma Oliver

Brand & Communications Strategist

Irma serves as the Brand and Communications Strategist for our U.S. Coast Guard account, working collaboratively with the Coast Guard Recruiting Command and LMD's internal creative and strategy teams. She contributes to our research team on qualitative, quantitative, and secondary research projects and creates research-informed strategic marketing plans.

Irma graduated from Johns Hopkins University with an M.S. in marketing and has a B.A. in psychology from St. Mary's College of Maryland.

Recent Posts

How to Get the Most Out of Post-Pandemic Event Sponsorships

COVID-19 has drastically changed event sponsorship and attendance in the last year. From industry conferences to recruiting career fairs, most events were either canceled or switched to virtual formats. With...

Hosting a Successful Virtual Recruiting Event

Last week, Chris offered some advice for overcoming recruiting challenges during a pandemic, including engagement with potential recruits. In this blog, I’m following up with some specific tips to maximize...

Finding—and Segmenting—Your Customers

Audience segmentation simply means dividing your customers and potential customers into sub-groups with similar qualities to better reach them. A clearly defined audience is a critical component of any marketing strategy and targeting specific consumer groups allows you to break through the noise and reach those people who are most likely to buy.