Brandon Aksteter

Brand & Communications Strategist

Brandon is a skilled communications strategist with expertise in branding, paid media, copywriting, and digital marketing. He develops data-driven marketing plans and executes impactful multimedia campaigns. Brandon’s writing and messaging skills support the development of brand messaging, radio and video scripts, digital ad copy, social media content, and much more. Brandon is Google Ads Certified and also lends his expertise to our client's digital projects.

Brandon graduated from the University of Maryland Robert H. Smith School of Business with a B.S. in marketing.

Recent Posts

Training: The Unsung Hero of Branding

As marketers, we understand that brand drives everything we do, from logo design and website development to producing marketing collateral and advertisements. But as we venture outside the marketing function...

“So What?”: 3 Ways to Craft Better Marketing Messages

As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to...

What Will You Do When Cookies Crumble?

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all...

3 Pitfalls to Avoid for a Better Marketing Plan

Executing your marketing plan is all fun and games until your media budget gets hurt. That’s the saying, right? Either way, a data-driven and actionable marketing plan is often a...

3 Marketing Lessons from Higher Ed

"It’s not the flashy airport banners or expensive commercials that set these higher education campaigns apart—it’s the planning, processes, and surprisingly accessible technologies and techniques at work behind the scenes." Digital Strategist Brandon breaks down three lessons you can learn from college and university recruitment.

Every Campaign Needs an Umbrella

It happens all the time. A client needs a direct response campaign to create fast, tangible results. In higher education, for example, the objective is typically to generate new leads...