May is Mental Health Awareness Month, and while it’s easy for companies to get swept up in the hype surrounding a nationwide conversation about the importance of mental health, the real value is found in the companies that promote mental health in their daily operations year-round.

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms.

Justin Timberlake's “It’s gonna be me,” meme, Star Wars Day, Mother’s Day–there is a lot to celebrate in May. But as an Indian woman, to me May also means it’s Asian American and Pacific Islander Heritage (AAPI) Month.

When it comes to strategic planning meetings, it can be hard to keep your team focused. A lot of decisions need to be made in a short amount of time, and even with a meeting agenda, things can still get derailed. How can we help ourselves, or lead our group, to make thoughtful, well-informed decisions that advance our strategic goals?

You’ve probably heard or maybe even used the phrase “No comments from the peanut gallery!” It means that the speaker doesn’t want to hear petty criticisms from the audience. Or how about describing someone who’s a little arrogant or full of themselves as “uppity”? Perhaps you’ve heard a lawmaker say that a new ruling doesn’t apply to a particular organization because it’s been “grandfathered in.”

Rather than thinking of social media posts as a full content piece, think of them as an advertisement or taste of your brand. 

For years, our work locations were physically separate from our houses—and we used the physical separation as a hard boundary.

During Women’s History Month, we’ve been inspired by stories of strength, resilience, and innovation from the women of Ukraine to the women of STEM celebrated at the Smithsonian’s #IfThenSheCan – The Exhibit. Reflecting on the advice we’ve received through the years we decided to share some of our experiences and advice in support of other women who dream of becoming entrepreneurs and business leaders.

I’ve been doing a lot of client brand work lately, and while much of the focus has been on articulating the organization’s externally facing mission, vision, and customer value proposition, the idea of an employee value proposition (EVP) has been coming up a lot more.

Have you ever seen an infographic with far too much information packed in to be readable or useable? When it comes to creating content for your organization, the difference between a busy one-pager, and a cleanly designed infographic is vital.

As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to appeal to customers and help them make informed buying decisions.

Language, like all natural things, is ever evolving. The way we speak and write today differs vastly from how people strung words together even a few short generations ago. “Four score” becomes “80,” trendy sayings displace dated idioms. Keystrokes supplant cursive. New replaces old.

How can you avoid this problem? By thinking of your website as an employee vs. a piece of office furniture. Just like your employees, your website should add value to your business. But to get the best work from your employees, you need to treat them right.

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.

You may have heard of Jolabokaflod (pronounced yola-boka-flowed), the Icelandic “Yule book flood” where friends and family give each other books on Christmas Eve, then spend the evening sipping cocoa and reading.

The LMD team had a great time at our team-building event on Thursday, November 11, 2021, at Honey’s Harvest Farm.

Everything I learned about change management, I learned in journalism school. You may be asking yourself what writing and editing have to do with change management—and I admit, I didn’t necessarily think change management was in my future when I took Magazine Editing 101 as a journalism student nearly two decades ago.

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

f you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis.

Youth activism has always been a driving force for change. Recognizing this passion, many cause-based organizations want to harness the insights and opinions of young people and give them the tools to promote their cause.