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SECU

Finding SECU the Perfect Fit

Challenge

Introduce four new credit cards to the world, giving each card a unique brand name that resonates with a target audience group.

Solution

Conduct industry research and facilitate brainstorming sessions to find the perfect name for each card, then develop an engaging TV spot to promote the new card options to current and potential members in the region.

Results

An engaging and informative commercial, complete with lots of eye candy, that helped increase membership and position SECU as a friendly, member-focused credit union.