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Robert H. Smith School of Business

A Decade of Accomplishment

Since 2006, LMD has worked with Smith as both agency of record and marketing partner––responsible for developing, executing, and evaluating strategic marketing campaigns for its nationally-ranked graduate business programs. Approaching each challenge with forward-thinking, integrated, evidence-based solutions, LMD developed a track record of exceeding every goal, every time.


Increase enrollment of Smith’s graduate-level degree programs and build a more meaningful, recognizable brand.


Introduce and integrate digital advertising, marketing automation, lead-generation, and new branding based on market research. We worked with Smith's internal teams to integrate technology with Smith’s CRM platform to collect valuable metrics up and down the recruitment funnel.


A refreshed branding and recruitment approach that increased engagement with prospective students, exceeding lead-generation goals by 50% and surpassing year-over-year benchmarks by up to 140%.