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Novo Beads

Spinning Silver into Gold

Novo Beads was a newcomer to the bedazzling bead market and needed a way to break through the crowd. LMD used a strategic messaging and creative approach to craft a brand that would make a lasting and meaningful impression on its customers.


Develop a new brand that will strategically position Novo Beads for success in a highly competitive industry.


Create a suite of marketing materials that highlight the line’s intricate artisan craftsmanship and Fresh American style.


An engaging brand experience across print and digital media that allures new customers and has continually increased sales.