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If You See Something, Say Something ™

Protecting our Homeland

Since 2010, LMD has partnered with the Department of Homeland Security to expand the “If You See Something, Say Something ™” initiative, designed to engage the public in playing an active role in protecting homeland security. LMD is passionate about furthering DHS’ mission and continues to help positively evolve public perception and awareness of terrorism nationwide by providing strategic marketing communications and media support.

Challenge

Inform and engage the general public across the country on the importance of reporting suspicious activity to local law enforcement.

Solution

Develop audience-specific campaign creative and distribute nationwide using paid and donated media, as well as through the development of strategic partnerships with organizations, schools, and agencies.

Results

A multi-language, integrated, evolving awareness campaign featuring a series of PSAs, digital & outdoor advertisements, and custom partnership materials that has delivered an average of 40% value-add on media and a return on investment of up to 220-to-1.