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Hayes Law

Standing Out from the Crowd

With over 40 years of award-winning experience built on a genuine client-centric philosophy, Hayes Law needed a better way to reach prospective clients and say, “We’re different, and we’re here to help.” LMD developed the right marketing communications tools to meet this objective and make a much-needed splash.

Challenge

Increase regional awareness of Hayes Law and inform the public on what sets them apart from other firms in a crowded personal injury environment.

Solution

Create a unique brand identity and promote it both online and on-air to illustrate how Hayes Law makes it easy to deal with the aftermath of personal injury.

Results

An inviting web experience and commercial campaign, featuring a trio of new animated characters, that left a distinctive, memorable impact on their audiences and led to an increase in new clients.