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Guidewell Financial Solutions

Carving a New Path Forward

Consumer Credit Counseling Services of Maryland and Delaware, Inc. (CCCS) came to LMD with a mission to reach and engage with more potential customers who need or want to improve their financial wellbeing. Struggling to successfully connect with a broader audience, LMD helped CCCS develop a new brand and suite of marketing solutions that have helped position the organization as a credible, helpful, and accessible financial partner.

Challenge

Rebrand CCCS to communicate its unique and caring approach to financial guidance with a broader regional and national audience.

Solution

Conduct primary, qualitative market research to understand the unique needs, perceptions, and motivations of CCCS' target audience. Then use research findings to develop and implement a new brand that better positions the organization to stand out in a large, competitive landscape.

Results

A strategic, comprehensive branding and marketing solution, including brand messaging, a new logo, brand guidelines, an informational brochure, and a redesigned website—all of which continue to help Guidewell connect with new clients and guide them toward financial health.