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The Blue Campaign

Stopping Trafficking in its Tracks

Doing our part to make the world a safer place, LMD formed a partnership with the Department of Homeland Security to grow the Blue Campaign, shining a brighter and more effective light on human trafficking as a form of modern-day slavery. Over the course of three years, LMD helped DHS transform the campaign’s creative and media approach, helping achieve a ROI exponentially greater than industry standards.

Challenge

Educate the public on what human trafficking is, inform victims on how to seek help, and inspire collective action.

Solution

Develop a national, evidence-based campaign to reach human trafficking’s most vulnerable populations through tactical media strategies.

Results

A comprehensive awareness campaign including PSAs, infographics, videos, targeted creative, and anti-trafficking messages distributed across the country in airports, travel centers, truck stops, bus stations, online ads, and social media.