Blog

Expertise from LMD communications gurus to help you market smarter.

A Prayer for the Creative Team

When working with your agency’s creative team, have you ever found yourself looking skyward and saying something along the lines of:

What Concerts Can Teach Us About Marketing

We often find ourselves drawing a mental divide between the strategic, data-driven projects that consume our weekdays and the various creative outlets that fill our evenings and weekends.

A Day in the Life of Pumpkin

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Straight Talk With Holly Huntley: “The Jargon You Love to Hate” Poll Results

In the last edition of “Straight Talk with Holly Huntley,” I invited readers to participate in a poll about jargon.

Out of Africa: My Digital Photography Journey

My new adventure in photography started with a Christmas gift—a Nikon 7500 DSLR camera—and one simple instruction from my daughter: “You must keep your camera

DISCovering Your Leadership Style

Recently, my mom found a stack of my old report cards from elementary school through high school. Together we took a trip down memory lane and reminisced as we read them.

7 Things (We Are Focused on in the New Year)

Every year brings new obstacles and challenges.

Straight Talk with Holly Huntley: Jargon is In the Eye of the Beholder

Jargon. Are you tempted to use it or avoid at all cost? Love it or hate it, jargon can have a positive or negative impact on the effectiveness of your communications.

thank u 2018, next.

The clock strikes midnight and 2019 is upon us. We write up our resolutions and think about our goals for the year ahead. It's a fresh start and an opportunity to grow – to change.

Finding—and Segmenting—Your Customers

Audience segmentation simply means dividing your customers and potential customers into sub-groups with similar qualities to better reach them. A clearly defined audience is a critical component of any marketing strategy and targeting specific consumer groups allows you to break through the noise and reach those people who are most likely to buy.

The Secret Powers of Infographics

The benefit of sharing information and data through eye-catching visual storytelling is a fun and refreshing departure from ho-hum narrative content--plus, infographics can be incredibly valuable when it comes to helping your content “stick” with audiences. Indeed, infographics have many super powers--here are just a few.

How to Be Nimble

When opportunity knocks, you have to answer and to thrive in any industry, you have to be nimble. The problem is, sometimes Opportunity knocks with his best friend, Unreasonable Turnaround Time, in tow. Here are 3 ways to be more nimble so that you can take advantage of every opportunity to do great work and grow your business.