Blog

Expertise from LMD communications gurus to help you market smarter.

Tell Your Story PechaKucha Style

PowerPoint has been in use for over 34 years. Many times in my professional career, I have heard experts proclaim, “PowerPoint is dead.” However, the presentation application must have 9 lives because it continues to be an important tool used across all organizations and businesses. PowerPoint gets a bad rap... Read more →

Designer Secrets #2: Designing for Diverse Communities

It’s the golden rule of any product or campaign: always design with the user in mind. Social movements (like Black Lives Matter and Stop Asian Hate) are changing how they experience the marketing they come across every day. They’re more aware—and critical of— brands rooted in racism and campaign missteps... Read more →

How to Get the Most Out of Post-Pandemic Event Sponsorships

COVID-19 has drastically changed event sponsorship and attendance in the last year. From industry conferences to recruiting career fairs, most events were either canceled or switched to virtual formats. With vaccinations more widely available and cases decreasing, we’re seeing the return of in-person sponsorship opportunities. As your business navigates in... Read more →

Give ‘Em SWAG That Will Make ‘Em Swagger: 5 Ways to Level-up Your Giveaway Game

Did you know that most decisions consumers make are based on memory? That’s why it’s so important to build a strong brand. Strong brands are memorable, and memorability builds brand loyalty. If you want to keep your customers coming back, you need to be top-of-mind. Promotional items—or SWAG (“stuff we... Read more →

May is National Military Appreciation Month

At LMD, we are honored to support the United States Coast Guard and Army National Guard, aiding in their recruiting missions. I have been the Account Director for the Coast Guard for the past several years. Working closely with the Coast Guard recruiting command, I’ve had the pleasure of touring... Read more →

Say More With Less

When it comes to information consumption, our society has become numb to spending much time on anything for very long. With the constant barrage of emails, Slack messages, text messages, social posts, instant notifications, and the constant drum beat of news updates, who can blame us? This information overload is... Read more →

5 Reasons to Embrace All-in-one Platforms for Website Redesigns

Are you a business owner, a marketing communications professional, or an entrepreneur looking for a new online presence? Maybe you need a digital brand refresh, an integrated email marketing campaign, or an easy-to-manage online store. You don’t need a big budget to purchase an enterprise-level website solution from a web... Read more →

How to Make Data Insightful, Interesting, and Even Fun

It’s a common issue in most industries—you’ve collected a ton of data, but the idea of analyzing and presenting it all is overwhelming. Without the luxury of time, resources, and tools, valuable data sits untouched and insights go unrecorded. That’s where data visualization comes in. Data visualization is the presentation... Read more →

Make it Fun

When you think of government campaigns, typically the word “fun” isn’t the first adjective that comes to mind. At LMD, we’ve worked with many local, state, and federal government clients to educate the public, often on some pretty tough and not exactly fun-filled topics, like littering, human trafficking, sexually transmitted... Read more →

3 Pitfalls to Avoid for a Better Marketing Plan

Executing your marketing plan is all fun and games until your media budget gets hurt. That’s the saying, right? Either way, a data-driven and actionable marketing plan is often a test of whether your organization can actually “walk the walk” or simply “talk the talk” when it comes to marketing... Read more →

How to Design an Environmentally Friendly Environmental Campaign

At LMD, environmental communication is one of our core competencies—and one of our core values. Our work with the Environmental Protection Agency (EPA), the Chesapeake Bay Program, Clean Water Howard, Prince George’s County Department of the Environment, and many other organizations has inspired us to do our part to keep... Read more →

Outcomes, Metrics, and KPIs…Oh My! The Secrets of Measuring Marketing Success

Understanding how well your marketing efforts are doing is vital for identifying areas for improvement, allocating resources, and showing progress against strategic goals. But knowing what and how to measure your performance can be overwhelming. It’s easy to get lost in the data and quickly lose sight of what you... Read more →