Blog

Expertise from LMD communications gurus to help you market smarter.

Partner Up! The Power of Government Partnerships

What do American Airlines, NASCAR, and Kohler have in common? They all partner with the federal government to support missions that are bigger than their companies’ bottom lines. At their most basic, partnerships between the federal government and private industry are mutually beneficial, collaborative relationships that advance important ideas and... Read more →

Choosing the Right Logo for Your Organization

Finding the perfect logo to represent your brand can be brutal! A good logo is memorable, differentiates you from everyone else, and cultivates brand loyalty. To choose the best logo for your business, it’s crucial to know the differences between the various types of logos. Here are the five types... Read more →

July 26 is National Disability Independence Day

On July 26, 1990, the Americans with Disabilities Act (ADA) was signed into law to protect people with disabilities from employment discrimination and improve their access to services, goods, and communications. In honor of the anniversary of this important law, we recognize July 26 as National Disability Independence Day (#NationalDisabilityIndependenceDay)... Read more →

How to Have Difficult Research Conversations

I call my approach to research "research with a soul": objective and empathetic. Research is one of my passions, and I try to bring that passion—and compassion —to every project. I truly care about our clients, and I'm as excited as they are when they use research findings to transform... Read more →

Are You a Bad Writer, or Are You Just Making These 3 Mistakes?

73% of employers are looking for candidates with good written communication skills. It’s a part of the job description that many applicants skim over because it doesn’t seem essential—but employers rank it as the third most important skill an applicant can have. And if you probe deep, most people in... Read more →

3 Tips to Build a Strong Relationship With Your Marketing Agency

Way back when, businesses could retain customers just based on the success of a project. Today, project success is only part of the equation. Relationship building is essential for keeping customers—and keeping them happy. Creating strong customer relationships is a top responsibility for any account manager. At LMD, our account... Read more →

The Beginner’s Guide to Asset Copyright Laws

The adage “nothing in life is free” holds true for photography and design assets that are used online. These assets can include fonts, illustrations, icons, templates, and more. Even a “free” online image comes with fine print and terms of use. We’ll help you understand some common copyright terms and... Read more →

Tell Your Story PechaKucha Style

PowerPoint has been in use for over 34 years. Many times in my professional career, I have heard experts proclaim, “PowerPoint is dead.” However, the presentation application must have 9 lives because it continues to be an important tool used across all organizations and businesses. PowerPoint gets a bad rap... Read more →

Designer Secrets #2: Designing for Diverse Communities

It’s the golden rule of any product or campaign: always design with the user in mind. Social movements (like Black Lives Matter and Stop Asian Hate) are changing how they experience the marketing they come across every day. They’re more aware—and critical of— brands rooted in racism and campaign missteps... Read more →

How to Get the Most Out of Post-Pandemic Event Sponsorships

COVID-19 has drastically changed event sponsorship and attendance in the last year. From industry conferences to recruiting career fairs, most events were either canceled or switched to virtual formats. With vaccinations more widely available and cases decreasing, we’re seeing the return of in-person sponsorship opportunities. As your business navigates in... Read more →

Give ‘Em SWAG That Will Make ‘Em Swagger: 5 Ways to Level-up Your Giveaway Game

Did you know that most decisions consumers make are based on memory? That’s why it’s so important to build a strong brand. Strong brands are memorable, and memorability builds brand loyalty. If you want to keep your customers coming back, you need to be top-of-mind. Promotional items—or SWAG (“stuff we... Read more →

May is National Military Appreciation Month

At LMD, we are honored to support the United States Coast Guard and Army National Guard, aiding in their recruiting missions. I have been the Account Director for the Coast Guard for the past several years. Working closely with the Coast Guard recruiting command, I’ve had the pleasure of touring... Read more →