Blog

Expertise from LMD communications gurus to help you market smarter.

When it Comes to Research, Go Backward, Not Forward

Here’s a typical scenario when a client wants to conduct a market research study: A client comes to LMD with a [marketing, branding, messaging, etc.] problem, and they want to do some research to understand what’s going on. We tell them that as a research-driven agency, they’ve come to the... Read more →

Energy Management is the New Time Management

In a recent ZipRecruiter report, 93% of employers want to hire candidates with soft skills . But there is nothing soft about these skills. These essential skills—like communication, collaboration, and leadership—are essential for career success. A large body of research suggests essential skills can make a huge difference in an... Read more →

Sharing is Caring in Creative Mentorship

Life as a creative professional is kind of strange these days. Working from home means not seeing your work buddies walk by your office or running over to another designer’s office to share some logo designs. Face-to-face meetings and creative brainstorming sessions are now done via Google Meet, Zoom, or... Read more →

Stop Taking Advantage of Online Survey Respondents

Time is money. If you waste your money you can always try to earn it back. However, once time is lost, it can never be regained. Think about that when conducting your next survey. Survey data is instrumental in understanding and evaluating your brand, advancing strategic business decisions, and identifying... Read more →

Accessibility for All

You may have heard the term “508 compliant.” But what exactly does that mean? Section 508 is part of the Rehabilitation Act of 1973 that requires government agencies to make their digital materials accessible to people with disabilities, such as the hearing and visually impaired. Some states also enforce their... Read more →

What Is Rainbow-Washing?

It sounds cute, but it’s anything but. Rainbow-washing is a form of performative activism that is designed to pander to the LGBTQ+ audience and allies, while not actually engaging in meaningful dialogue and in some cases, even hiding harmful behavior . For example, during Pride Month, many businesses change their... Read more →

The Do’s & Don’ts of Marketing to the Transgender Audience

Did you know that approximately 1 million people in the United States identify as transgender? “Approximately” is an important qualifier: the population size of transgender people is not well known, at least in part because the U.S. Census does not include data on gender identity. There’s no doubt that transgender... Read more →

What Your Organization Can Learn from Sesame Street

I grew up in ‘70s and ‘80s, which is a shorthand way of saying I watched a lot of TV as a kid. Some of it was formative, most of it wasn’t. I can’t pinpoint any wisdom Fantasy Island or the Dukes of Hazzard imparted on me, but there’s no... Read more →

Taking Care of Your Employees’ Mental Health Year-Round

May is Mental Health Awareness Month, and while it’s easy for companies to get swept up in the hype surrounding a nationwide conversation about the importance of mental health, the real value is found in the companies that promote mental health in their daily operations year-round. As an advocate of... Read more →

How To Elevate Your Brand In The Digital Space

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms. In 2020 alone, marketers spent an average of 51% of their marketing budgets in... Read more →

Celebrating Asian American and Pacific Islander Heritage Month (or Asian, Pacific Islander, Desi American Heritage Month; or Asian Heritage Month; or Asian Diaspora Heritage Month)

Justin Timberlake's “It’s gonna be me,” meme , Star Wars Day, Mother’s Day–there is a lot to celebrate in May. But as an Indian woman, to me May also means it’s Asian American and Pacific Islander Heritage (AAPI) Month. You might hear different names for this month. To accurately reflect... Read more →

FOCUS! FOCUS! FOCUS! How to Keep Your Strategic Planning Meetings on Track

When it comes to strategic planning meetings, it can be hard to keep your team focused. A lot of decisions need to be made in a short amount of time, and even with a meeting agenda, things can still get derailed. How can we help ourselves, or lead our group,... Read more →