Expertise from LMD communications gurus to help you market smarter.
When it comes to marketing budgets and Christmas sweaters, one size does not fit all. Aligning Your Budget to Your Strategy Your marketing budget is an investment in your business. How much you invest will also depend on your strategic goals. Are...
Our daily duties of excelling in full-time careers, compassionately parenting, being a loving spouse, and maintaining who we are as individuals are not enough during the holidays. We are also expected to be Santa's helpers, decorate the home, attend...
It's that time of year again for costumes, candy, and cool autumn air. Halloween is upon us. Thoughts of how to disguise myself and my children got me thinking of the getups I donned as a child when I hit the town for a night of chocolate hoarding...
For agencies and in-house marketing teams, our excursion into the age of small screens, short attention spans, and information at our fingertips finds us asking an increasingly daunting question: "How do we advertise to millennials?" The honest...
As organizational structures become more complex, decentralized, and global, leadership skills need to evolve. In my work as a leadership coach over the past two decades one blind spot seems to be most prevalent for senior leaders trying to...
LMD's Take on the Top Three Market Research Trends in the Digital Age Market research has changed significantly from just five years ago. The market research industry is constantly evolving to keep up with new technologies and platforms that...
Well, not really but it will save a lot of toner and in a way isn't that just as good? Grey London is the marketing firm behind the above font. They approached this task the same way they approach every project, with a question, "How can this...
Alternate change management approaches for G2C (government to citizen) communications Abraham Maslow said, "If the only tool we have is a hammer, every problem looks like a nail." Today, many government agencies' missions rely heavily on changing...
