Blog

Expertise from LMD communications gurus to help you market smarter.

TO BE or NOT TO BE Trusted By Millennials?

Millennials trust content over any other type of information–but only certain types of content. Keep these tips in mind when developing content to engage and endear this generation to your brand.

Engaging Millennials is Easier Than You May Think

Millennials are 80 million strong, and they hold $200 billion in annual spending power. Businesses and marketers are wrestling with how to engage this generation and convert them to customers. The key to the millennial kingdom is content. Globally, adults ages 18-34 spend 25 billion hours per month consuming content. But how do you reach them with the right message, at the right time, in the...

Spreading Holiday Cheer

Charity begins at home. This year LMD donated bagged lunches and socks to the Elizabeth House to bring a little cheer and warmth to our neighbors who need it most. Warm wishes for a peaceful holiday and a prosperous 2017! Watch how LMD gave back:

Six Ways to Use Marketing Automation

Marketing automation is a digital marketing buzzword thrown into conversations and pitches as often as our favorite acronyms like “KPI” and “CPC.” And rightly so—marketing automation can bring tremendous success to businesses of any size in virtually any industry. So what is marketing automation? Marketing automation can be thought of as a combination between a CRM platform and an email service...

Taking a Stand at LMD

LMD has taken on the standing desk challenge! We have a few pioneers who were standing long before these desks were purchased and started this movement. Now the rest of LMD’s staff is joining the stand-up craze. So what’s all the hype with standing desks? For starters, you’ll be able to work to a ripe old age since you’ll be in such excellent health. Joking aside, we’ve read the benefits and they...

Why Can't IBU?

Stillwater Artisanal, Why Can’t IBU (5.7%) Some serious mixed feelings on this hoppy ale. The men seemed to favor the hoppy “Belgiumy” taste, whereas the women just couldn’t get past the ROUGH aftertaste. The one thing we could all agree on was the trippy packaging ala Magic Eye, the book series. Stillwater Artisanal definitely knows how to sucker in unsuspecting buyers with creative packaging...

Winter [Beer] Is Coming

Saranac, Caramel Porter (5.4%) Turns out this wintery porter is very popular at LMD. Favored by Dianne and Nic, this dark beer definitely lived up to it’s name by smelling exactly like caramel. There seemed to be no aftertaste and was very smooth. Jason on the other hand was #notimpressed by this dessert brew. Claiming it was downright “disgusting,” and calling it out for having a low IBU score...

LMD Hires Two New Team Members

LMD is excited to welcome the two newest members of our staff, Jason Lancaster and Joanna Martinez.

LMD Announces New Leadership

LMD, one of the region's top marketing and advertising agencies, announced today that Karen Killian has been elected President, succeeding Founder & CEO Sarah Pugh. Scott Van Der Meid has been named Executive Vice President. Killian, who joined LMD in 2000, leads the marketing and branding efforts for regional and national clients, including Time Life, Hooked on Phonics, and University of...

How Much Should You Budget for Marketing in the New Year?

When it comes to marketing budgets and Christmas sweaters, one size does not fit all. Aligning Your Budget to Your Strategy Your marketing budget is an investment in your business. How much you invest will also depend on your strategic goals. Are you operating in a run and maintain mode, or do you desire exponential growth this year? Your budget is best spent when you align it with your strategic...

Twelve Ways to Avoid Holiday Chaos

Our daily duties of excelling in full-time careers, compassionately parenting, being a loving spouse, and maintaining who we are as individuals are not enough during the holidays. We are also expected to be Santa's helpers, decorate the home, attend holiday parties of all sorts, volunteer and be cheerful to everyone while doing so. 1. Prioritize the "Joy" traditions and skip the rest. We all have...

Get More Candy with Your Website This Halloween

It's that time of year again for costumes, candy, and cool autumn air. Halloween is upon us. Thoughts of how to disguise myself and my children got me thinking of the getups I donned as a child when I hit the town for a night of chocolate hoarding. It helped me realize that, as much as I don't want to say it, looks DO matter. When you look good, you do good... at least that's what people think...