Blog

Expertise from LMD communications gurus to help you market smarter.

You Don’t Know Me Like That: Appealing to the Black Consumer Without Pandering

February is Black History Month, and with it comes the oversaturation of advertisements and campaigns centered on the “Black experience”—rather, what marketing agencies perceive to be the “Black experience.”

Treat Your Website Like an Employee—Not a Filing Cabinet

Clients come to us for website redesigns because their current site isn’t giving them the results they’re looking for. Usually, the biggest problem is the site’s content.

The 10 Best Places for (Free!) Market Research

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.

Have Yourself a Merry Little Jolabokaflod

You may have heard of Jolabokaflod (pronounced yola-boka-flowed), the Icelandic “Yule book flood” where friends and family give each other books on Christmas Eve, then spend the evening sipping cocoa and reading.

LMD Down on the Farm!

The LMD team had a great time at our team-building event on Thursday, November 11, 2021, at Honey’s Harvest Farm.

4 Tips From Journalism We Can Use in Change Management

Everything I learned about change management, I learned in journalism school.

Should You Use Memes in Your Marketing?

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

Avoid Accessibility “Red Flags” When Communicating with Emojis

If you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis.

Engaging Youth in Cause-Based Marketing

Youth activism has always been a driving force for change. Recognizing this passion, many cause-based organizations want to harness the insights and opinions of young people and give them the tools to promote their cause.

LMD Adds the U.S. Department of Homeland Security Cybersecurity & Infrastructure Security Agency to Its Client List

Laurel, MD — LMD, a full-service communications firm, was awarded a Task Order for up to $22 million to provide strategic communications, legislative analysis, public and media relations, editorial, graphic design

Crisis Management: Stay Ready So You Don’t Have to Get Ready

Let’s face it: communications work and crisis management (unfortunately) go hand-in-hand.

Look Beyond the Resume: How to Truly Connect with Job Candidates

Faced with a growing demand for new talent on our projects, LMD is experiencing a hiring surge. We recently posted several new positions on our website, LinkedIn, and Indeed—our usual recruitment methods.