Expertise from LMD communications gurus to help you market smarter.
Years ago, a co-worker asked me, “How can I become a better writer?”
I paused for a couple of minutes and thought about my response. Then I said, “By writing.”
As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly challenging during a crisis.
While staying home during the COVID-19 pandemic, I’ve been looking for ways to fill up my downtime after work and on the weekends.
Like many Americans during this pandemic, I’m working from home to help flatten the curve.
It happens all the time. A client needs a direct response campaign to create fast, tangible results. In higher education, for example, the objective is typically to generate new leads for a program ahead of an application deadline.
As Holly explained in her recent blog, customer experience (CX) is the most effective way to strengthen your brand.
A Passion for Caregiving and a Desire to Create an Impact
I coach a youth flag football team every spring and fall. And they always ask me to run the play I call “Iron Man.” It’s a simple play where everyone but the quarterback runs “go routes”—or straight toward the end zone as fast as they can go.
Company culture has always been used as a retention tool, but it should also be in your toolbox for attracting new employees. Your current employees are your not-so-secret sales force.
Recently at LMD, we’ve seen an increased interest in improving customer experience among our clients.
Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales.
Over the past two decades, Superbowl ads have evolved from generic product shots to two-minute stories that have altered our lexicon (think “Where’s the beef?” and
