Blog

Expertise from LMD communications gurus to help you market smarter.

What Is Rainbow-Washing?

It sounds cute, but it’s anything but.

The Do’s & Don’ts of Marketing to the Transgender Audience

Did you know that approximately 1 million people in the United States identify as transgender? “Approximately” is an important qualifier: the population size of transgender people is not well known, at least in part because the U.S.

What Your Organization Can Learn from Sesame Street

I grew up in ‘70s and ‘80s, which is a shorthand way of saying I watched a lot of TV as a kid. Some of it was formative, most of it wasn’t.

Taking Care of Your Employees’ Mental Health Year-Round

May is Mental Health Awareness Month, and while it’s easy for companies to get swept up in the hype surrounding a nationwide conversation about the importance of mental health, the real value is found in the companies that promote mental health in

How To Elevate Your Brand In The Digital Space

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms.

Celebrating Asian American and Pacific Islander Heritage Month (or Asian, Pacific Islander, Desi American Heritage Month; or Asian Heritage Month; or Asian Diaspora Heritage Month)

Justin Timberlake's “It’s gonna be me,” meme, Star Wars Day, Mother’s Day–there is a lot to celebrate in May.

FOCUS! FOCUS! FOCUS! How to Keep Your Strategic Planning Meetings on Track

When it comes to strategic planning meetings, it can be hard to keep your team focused. A lot of decisions need to be made in a short amount of time, and even with a meeting agenda, things can still get derailed.

The Language of Inclusivity

You’ve probably heard or maybe even used the phrase “No comments from the peanut gallery!” It means that the speaker doesn’t want to hear petty criticisms from the audience.

How to Write for Social Media

At LMD, we get a lot of questions about drafting social media posts. Unlike the formality of a newsletter, video, or website, often the simpler a post the better.

Setting Mental Health Boundaries in the Age of Remote Work

If you are a serial binge-watcher like me, you may have heard about Apple TV+’s new series “Severance,” a futuristic series that focuses on the struggles of work/life balance.

The Courage to Act – Reflections from Two Successful Women Entrepreneurs

During Women’s History Month, we’ve been inspired by stories of strength, resilience, and innovation from the women of Ukraine to the women of STEM celebrated at the Smithsonian’s #IfThenSheCan – The Exhibit

Between Remote Work and the “Great Resignation,” Employee Value Propositions Have Never Been More Important

I’ve been doing a lot of client brand work lately, and while much of the focus has been on articulating the organization’s externally facing mission, vision, and customer value proposition, the idea of an employee value proposition (EVP) has been