Blog

Expertise from LMD communications gurus to help you market smarter.

Advertising Week Wrap-up: What we will see in 2020

During the month of September, I had the opportunity to attend Ad Week in New York on behalf of LMD. Speakers at the cutting edge of marketing innovation talked about various trends that we can expect to see in 2020—and how marketers can stay ahead of the curve and begin... Read more →

I Love You So, Portmanteau!

Our highly networked and complex world has given rise to the need for new, hybrid words. As a result, portmanteaus —a linguistic mash-up of two words that means “a large trunk opening in two equal parts” in French—have become a modern necessity. Portmanteaus are not new; Lewis Carroll popularized the... Read more →

Our Favorite Big Ideas from DC Digital Summit 2019

How to create irresistible content By DeAndre Brown Content marketing is a great way to get people talking about your products, services, and your company. It’s also a way to engage customers and maybe even create a community. Irresistible content gets you noticed, prompts people to take action and has... Read more →

5 Tips to Write, Right

Fiction, nonfiction, copywriting-the principles of writing stay surprisingly the same. Whether we are writing case studies or creating campaigns, there are a few tips we at LMD always use–tips that come recommended by some incredible authors. “Just do it.” –Margaret Atwood Atwood wrote the classics The Handmaidens Tale and Alias... Read more →

Making Your Emergency Preparedness Plan

September is Emergency Preparedness Month. Is your family prepared for an emergency? It’s difficult to imagine the worst, but disasters and emergencies can happen at any time without warning. There are simple things you can do to help cope with a serious event–and ease your mind. It’s important to have... Read more →

Business or Pleasure? With Cross-over Tech Tools, You Can Have Both

At LMD, we use lots of different tech tools to increase our productivity, communicate with each other and our clients, and manage our projects. I’ve discovered that many of these same tools are great for keeping your personal life organized and achieving greater work-life balance. Here are a few that... Read more →

The Importance of Partnership

As the newest member of the LMD team, I’m wrapping up my first 3 months here and just finished my first full web project as a member of the LMD web team. It was a pretty in-depth site redesign, with a hard deadline of delivery on June 30. To say... Read more →

Straight Talk With Holly Huntley: Are Weak Words Diminishing Your Impact?

Words matter—and some words are weaker than others. You may be minimizing your effectiveness and impact without realizing it if you use weak words, because they dilute your message and may even decrease your credibility. Which weak words are the worst culprits? Here are a few to avoid. Filler Words... Read more →

Goals: They Aren’t Just for New Year’s Anymore

Have you set any goals recently—professional, personal, financial, or anything else that you want to accomplish? Lately, I’ve been thinking that it’s been some time since I set any life goals besides the typical New Year’s resolutions to eat healthier and exercise more. With the usual hectic pace of our... Read more →

“Hey Alexa, How Do I Optimize for Voice Search?”

Do you own a smart speaker? A recent NPR survey reports the number of people who now own at least one smart speaker in their homes has surged to 53 million, or 21% of the U.S. adult population. With more people opting to use their voice instead of a keyboard,... Read more →

Pass it On: How Branded Content Can Make You Go Viral

Traditional advertising has plateaued. Agencies and brands are turning to branded content campaigns for the chance to make an authentic impact with huge growth potential. What is branded content? Essentially, it's stealth marketing . Think The Lego Movie , Tony Stark driving an Audi in Iron Man 2 , or... Read more →

Patients are a Virtue: Using Word-of-Mouth Campaigns in Healthcare Marketing

The healthcare industry is in the midst of a shakeup. Fee-for-service models are shifting to value-based care , challenging hospitals to provide the best quality care at the most reasonable cost. With the healthcare industry moving toward patient preference, hospitals suffering from poor reputations and low-quality scores face even tougher... Read more →