Blog

Expertise from LMD communications gurus to help you market smarter.

A Day in the Life of Pumpkin

Hi! My name is Pumpkin , and I am a Guide Dog for the Blind in training with the Guide Dog Foundation through the University of Maryland, College Park . Starting at 7 weeks old, I have been by LMD’s Account Coordinator (and my foster mom) Morgan’s...

Straight Talk With Holly Huntley: “The Jargon You Love to Hate” Poll Results

In the last edition of “Straight Talk with Holly Huntley ,” I invited readers to participate in a poll about jargon. The poll responses—especially the write-ins—were fascinating. Here are some of my favorite comments: “‘Literally’. As in I literally...

Out of Africa: My Digital Photography Journey

My new adventure in photography started with a Christmas gift—a Nikon 7500 DSLR camera—and one simple instruction from my daughter: “You must keep your camera setting on manual.” I was given a guidebook for my photographic journey ( Understanding...

DISCovering Your Leadership Style

Recently, my mom found a stack of my old report cards from elementary school through high school. Together we took a trip down memory lane and reminisced as we read them. I noticed a common theme: every teacher had marked a big red “X” next to “...

7 Things (We Are Focused on in the New Year)

Every year brings new obstacles and challenges. According to the well-known scholar, Ariana Grande (if you read my previous blog post , you can see I take a lot of advice from her), there are ones that teach us love, ones that teach us patience, and...

Straight Talk with Holly Huntley: Jargon is In the Eye of the Beholder

Jargon. Are you tempted to use it or avoid at all cost? Love it or hate it, jargon can have a positive or negative impact on the effectiveness of your communications. It’s highly contextual and tribal as it usually derives from a particular industry...

thank u 2018, next.

The clock strikes midnight and 2019 is upon us. We write up our resolutions and think about our goals for the year ahead. It's a fresh start and an opportunity to grow – to change. LMD strives to be a change agency. As design trends evolve, we must...

Finding—and Segmenting—Your Customers

Audience segmentation simply means dividing your customers and potential customers into sub-groups with similar qualities to better reach them. A clearly defined audience is a critical component of any marketing strategy and targeting specific consumer groups allows you to break through the noise and reach those people who are most likely to buy.

The Secret Powers of Infographics

The benefit of sharing information and data through eye-catching visual storytelling is a fun and refreshing departure from ho-hum narrative content--plus, infographics can be incredibly valuable when it comes to helping your content “stick” with audiences. Indeed, infographics have many super powers--here are just a few.

How to Be Nimble

When opportunity knocks, you have to answer and to thrive in any industry, you have to be nimble. The problem is, sometimes Opportunity knocks with his best friend, Unreasonable Turnaround Time, in tow. Here are 3 ways to be more nimble so that you can take advantage of every opportunity to do great work and grow your business.

LMD—Our History Told Through Logos

As LMD continues to grow and evolve, we understand that our brand must evolve with us. With our recent leadership transition and new strategic business focus as a change agency, we felt it was time for some serious self-reflection about our brand identity. Did our logo represent us as we are today--specifically, our direction, our innovative thinking, and our core capabilities? In short, the answer was no.

Who’s Your Spokesmodel? Why Your Brand Needs Influencer Marketing

Can you think of a time where someone influenced your buying decision? Then you, my friend, have been the target of influencer marketing. With 1/3 marketers planning to allocate $500,000 a year for influencer marketing, there's no denying the power of influencers and the opportunity that lies for your brand to add this strategy to your current marketing mix.