Expertise from LMD communications gurus to help you market smarter.
As the newest member of the LMD team, I’m wrapping up my first 3 months here and just finished my first full web project as a member of the LMD web team. It was a pretty in-depth site redesign, with a hard deadline of delivery on June 30. To say...
Words matter—and some words are weaker than others. You may be minimizing your effectiveness and impact without realizing it if you use weak words, because they dilute your message and may even decrease your credibility. Which weak words are the...
Have you set any goals recently—professional, personal, financial, or anything else that you want to accomplish? Lately, I’ve been thinking that it’s been some time since I set any life goals besides the typical New Year’s resolutions to eat...
Do you own a smart speaker? A recent NPR survey reports the number of people who now own at least one smart speaker in their homes has surged to 53 million, or 21% of the U.S. adult population. With more people opting to use their voice instead of a...
Traditional advertising has plateaued. Agencies and brands are turning to branded content campaigns for the chance to make an authentic impact with huge growth potential. What is branded content? Essentially, it's stealth marketing . Think The Lego...
The healthcare industry is in the midst of a shakeup. Fee-for-service models are shifting to value-based care , challenging hospitals to provide the best quality care at the most reasonable cost. With the healthcare industry moving toward patient...
Translation: What is Art? The Graffiti of Spain, Examined My eldest son and I recently traveled to Madrid, Spain for the first time. While the two of us had an image of Madrid in our minds (the Puerta del Sol , Real Madrid , paella ), the one thing...
Instagram (or “IG”) started as a visual feed of curated photos, but new features such as Instagram Stories and IGTV have made it the epicenter of cool—and perhaps the trickiest social media channel of them all to master. Fads change from day to day...
This year we will be capturing behind the scenes footage to share with everyone as we travel around the United States updating photography and video assets for the Coast Guard. So stay tuned for more behind the scenes.
For the past three years, I’ve had the pleasure of mentoring FIRST robotics team 2537 (a.k.a The Space Raiders) in Howard County, MD. I volunteered as one of 200,000 mentors that participate in the program globally. FIRST (For Inspiration and...
No matter how amazing your clients and co-workers are, being in the office all day can burn you out. Sometimes you need to step out of the office and explore what others in your industry are doing to get a much-needed jolt of inspiration. Here at...
Dear Kristen, Our organization has been kicking around the idea of starting a blog for a couple of years, but we have “blogophobia.” We know there are benefits to blogging, but we’re paralyzed by not knowing where to begin and fear of failure. Do...
