Blog

Expertise from LMD communications gurus to help you market smarter.

Finding—and Segmenting—Your Customers

Audience segmentation simply means dividing your customers and potential customers into sub-groups with similar qualities to better reach them. A clearly defined audience is a critical component of any marketing strategy and targeting specific consumer groups allows you to break through the noise and reach those people who are most likely to buy.

The Secret Powers of Infographics

The benefit of sharing information and data through eye-catching visual storytelling is a fun and refreshing departure from ho-hum narrative content--plus, infographics can be incredibly valuable when it comes to helping your content “stick” with audiences. Indeed, infographics have many super powers--here are just a few.

How to Be Nimble

When opportunity knocks, you have to answer and to thrive in any industry, you have to be nimble. The problem is, sometimes Opportunity knocks with his best friend, Unreasonable Turnaround Time, in tow. Here are 3 ways to be more nimble so that you can take advantage of every opportunity to do great work and grow your business.

LMD—Our History Told Through Logos

As LMD continues to grow and evolve, we understand that our brand must evolve with us. With our recent leadership transition and new strategic business focus as a change agency, we felt it was time for some serious self-reflection about our brand identity. Did our logo represent us as we are today--specifically, our direction, our innovative thinking, and our core capabilities? In short, the answer was no.

Who’s Your Spokesmodel? Why Your Brand Needs Influencer Marketing

Can you think of a time where someone influenced your buying decision? Then you, my friend, have been the target of influencer marketing. With 1/3 marketers planning to allocate $500,000 a year for influencer marketing, there's no denying the power of influencers and the opportunity that lies for your brand to add this strategy to your current marketing mix.

How to Personify Your Brand for Increased Loyalty

It’s easy to forget that new customers may not relate to your brand the same way you do. But you can’t forget how impactful a first experience with a brand is to establishing loyalty. Studies show how important trust, relevance, and relatability are for consumers to connect with a brand and build brand loyalty. It’s imperative to understand the first impression and personality that your brand is portraying.

Why Team Building Is Important

It’s hard to ignore the positive effects and backing from Forbes , Inc , etc. but with your team crazy busy working on projects with fast approaching deadlines and summer vacations looming, the last thing you want to think about is team building...right?

In the Market for Marketing?

We get it: buying services from a marketing agency can be confusing. It doesn’t come in pre-measured, off-the-shelf, easy-to-use packages. We put together some surefire tips to streamline the buying process and help you hire a true partner that will champion your success. Here are our 3 tips to help you become a savvy buyer of marketing services.

Making a Video? Follow Your Brand!

We’ve said it before and we’ll say it again: video is one of the most important channels you can use to communicate about your brand. LMD's advice? Treat every video as if it’s the first and only video about your brand that your audience will ever see. Sound like a daunting task? It doesn’t have to be, with our step-by-step guide to creating a great video.

The Rundown: Who is Gen Z and How Do I Reach Them?

I know, I know- you just perfected your Millennial marketing strategy and now we’re introducing a new generation to you with entirely different needs . The spending habits, expectations, and preferences of Gen Z consumers are vastly different from those of Millennials. Because Gen Z has grown up with social media and trusts influencers as much as mainstream celebrities, marketers have to find new ways to catch their attention.

The 7 Partners Your Brand Needs

While we all strive to wear all the hats and do all the things, we also all get by with a little help from our friends. Sure, you have a powerhouse team with great skills—but by bringing in partners, you may be pleasantly surprised by the wealth of new ideas and new energy that partnering can offer your team.

True Konfessions with Kristen: Fight Content Chaos with a Content Inventory & Audit

Dear Kristen, Our organization’s website suffers from “benign neglect”—we update content intermittently, on no particular schedule and with no plan for where the content should live in the site architecture. Basically, if someone in our organization thinks the information is important, it goes on the site. Our site now consists of hundreds of pages of unorganized content. We’re planning a...