Expertise from LMD communications gurus to help you market smarter.
Years ago, a co-worker asked me, “How can I become a better writer?” I paused for a couple of minutes and thought about my response. Then I said, “By writing.” I’m not a brilliant writer. I don’t have any bestsellers under my belt (yet). But my...
As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly challenging during a crisis. When the 24-hour news cycle kicks into high gear, flooding people with messages, your...
While staying home during the COVID-19 pandemic, I’ve been looking for ways to fill up my downtime after work and on the weekends. Here are 5 ways you can stay productive and entertained while flattening the curve . Get Moving Before the...
Like many Americans during this pandemic, I’m working from home to help flatten the curve . If you know me, you know that I’m not good at social distancing—many extroverts aren't. I require more human interaction than most. My constant fear of...
It happens all the time. A client needs a direct response campaign to create fast, tangible results. In higher education, for example, the objective is typically to generate new leads for a program ahead of an application deadline. In other...
As Holly explained in her recent blog , customer experience (CX) is the most effective way to strengthen your brand. Considering that 86% of consumers quit doing business with a company if they have a negative experience , there’s no doubt that...
A Passion for Caregiving and a Desire to Create an Impact In the second act of her professional life, philanthropist Carol Nash supports, mentors and inspires at-risk girls to reach their full potential as the founder and CEO of Bernadette’s House...
I coach a youth flag football team every spring and fall. And they always ask me to run the play I call “Iron Man.” It’s a simple play where everyone but the quarterback runs “go routes”—or straight toward the end zone as fast as they can go. The...
Company culture has always been used as a retention tool, but it should also be in your toolbox for attracting new employees. Your current employees are your not-so-secret sales force. Motivating and mobilizing them to refer their friends and family...
Recently at LMD, we’ve seen an increased interest in improving customer experience among our clients. This is a good trend for branding and marketing because delivering outstanding customer experience (CX) is the most effective way to differentiate...
Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse...
Over the past two decades, Superbowl ads have evolved from generic product shots to two-minute stories that have altered our lexicon (think “Where’s the beef?” and “Whassup!” ), warmed our hearts (the Budweiser Clydesdales * and Chrysler’s “Halftime...
