Expertise from LMD communications gurus to help you market smarter.
As a change agency, our clients come to us looking to make a change, whether it’s strengthening their brand or launching a new initiative. In a perfect world, they’d like to see those changes manifest themselves right away. Unfortunately, there isn'...
During the month of September, I had the opportunity to attend Ad Week in New York on behalf of LMD. Speakers at the cutting edge of marketing innovation talked about various trends that we can expect to see in 2020—and how marketers can stay ahead...
Our highly networked and complex world has given rise to the need for new, hybrid words. As a result, portmanteaus —a linguistic mash-up of two words that means “a large trunk opening in two equal parts” in French—have become a modern necessity...
How to create irresistible content By DeAndre Brown Content marketing is a great way to get people talking about your products, services, and your company. It’s also a way to engage customers and maybe even create a community. Irresistible content...
Fiction, nonfiction, copywriting-the principles of writing stay surprisingly the same. Whether we are writing case studies or creating campaigns, there are a few tips we at LMD always use–tips that come recommended by some incredible authors. “Just...
September is Emergency Preparedness Month. Is your family prepared for an emergency? It’s difficult to imagine the worst, but disasters and emergencies can happen at any time without warning. There are simple things you can do to help cope with a...
At LMD, we use lots of different tech tools to increase our productivity, communicate with each other and our clients, and manage our projects. I’ve discovered that many of these same tools are great for keeping your personal life organized and...
As the newest member of the LMD team, I’m wrapping up my first 3 months here and just finished my first full web project as a member of the LMD web team. It was a pretty in-depth site redesign, with a hard deadline of delivery on June 30. To say...
Words matter—and some words are weaker than others. You may be minimizing your effectiveness and impact without realizing it if you use weak words, because they dilute your message and may even decrease your credibility. Which weak words are the...
Have you set any goals recently—professional, personal, financial, or anything else that you want to accomplish? Lately, I’ve been thinking that it’s been some time since I set any life goals besides the typical New Year’s resolutions to eat...
Do you own a smart speaker? A recent NPR survey reports the number of people who now own at least one smart speaker in their homes has surged to 53 million, or 21% of the U.S. adult population. With more people opting to use their voice instead of a...
Traditional advertising has plateaued. Agencies and brands are turning to branded content campaigns for the chance to make an authentic impact with huge growth potential. What is branded content? Essentially, it's stealth marketing . Think The Lego...
