Blog

Expertise from LMD communications gurus to help you market smarter.

Every Campaign Needs an Umbrella

It happens all the time. A client needs a direct response campaign to create fast, tangible results. In higher education, for example, the objective is typically to generate new leads for a program ahead of an application deadline. In other industries, it may be driving attendees to an event or... Read more →

The Power of Customer Experience: Mapping Your Customer Journey

As Holly explained in her recent blog , customer experience (CX) is the most effective way to strengthen your brand. Considering that 86% of consumers quit doing business with a company if they have a negative experience , there’s no doubt that improving CX can positively impact your brand. If... Read more →

Bernadette's House: Creating the Women Leaders of Tomorrow

A Passion for Caregiving and a Desire to Create an Impact In the second act of her professional life, philanthropist Carol Nash supports, mentors and inspires at-risk girls to reach their full potential as the founder and CEO of Bernadette’s House. During her career as a registered nurse, Carol demonstrated... Read more →

When is the Right Time to Go All In?

I coach a youth flag football team every spring and fall. And they always ask me to run the play I call “Iron Man.” It’s a simple play where everyone but the quarterback runs “go routes”—or straight toward the end zone as fast as they can go. The quarterback heaves... Read more →

Recruiting Tip: Culture. Build it and they will come.

Company culture has always been used as a retention tool, but it should also be in your toolbox for attracting new employees. Your current employees are your not-so-secret sales force. Motivating and mobilizing them to refer their friends and family can help you fill your talent pipeline. Higher quality candidates... Read more →

The Power of CX: Customers, Citizens, and Candidates, Oh My!

Recently at LMD, we’ve seen an increased interest in improving customer experience among our clients. This is a good trend for branding and marketing because delivering outstanding customer experience (CX) is the most effective way to differentiate your brand and create unique value. LMD’s consulting practice is applying the same... Read more →

Fenty Beauty: A Star-Power Marketing Case Study

Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse themselves in the brand—and buy the product—in their favorite store. But what if you could use... Read more →

Writing for Impact: Three Concepts You’ll See this Sunday

Over the past two decades, Superbowl ads have evolved from generic product shots to two-minute stories that have altered our lexicon (think “Where’s the beef?” and “Whassup!” ), warmed our hearts (the Budweiser Clydesdales * and Chrysler’s “Halftime in America” ), and fundamentally changed the way ads are created (remember... Read more →

Essay Writing for Non-Writers

It's the eighth grade and your book report on Of Mice and Men is due tomorrow. Are you ready to write 5 paragraphs on Lenny and his rabbits? Just kidding–but honestly, a majority of us bid adieu to essay writing in college. If your degree is in STEM, you may... Read more →

9 Reasons to Stick to Your Exercise Resolution

Here we are again, on the verge of that annual tradition—“The Resolution.” Every year millions of us pledge on New Year’s Eve to workout and get healthier in the new year. It remains an inspiring promise to yourself if you can stick with it, and it does have very rewarding... Read more →

United State of Advertising 2019

Listen to DJ Earworm's 2019 Mashup As DJ Earworm puts the finishing touches on his mash-up of this year’s biggest hits, it seems like just yesterday that I jotted down the 7 things LMD’s creative team was going to focus on in 2019 . So, here we are…how did we... Read more →

Gen Z, Can We Talk?

One of my greatest fears is that I will get stuck in an era–that I won’t keep pace with the vernacular of the time. Therefore, keeping up with the latest Gen Z lingo is an important pastime for me. You’ve probably noticed each generation has adopted unique expressions and language... Read more →