Have you ever seen an infographic with far too much information packed in to be readable or useable? When it comes to creating content for your organization, the difference between a busy one-pager, and a cleanly designed infographic is vital.

What is a "Busy One-pager"?

The Urban Dictionary says a one-pager is essentially a written pitch for your company. It's a simple and short document that gives a high-level overview of a product, service, or a business—basically a modern version of a brochure. The definition of the busy one-pager is the same but because it's packed full of content and every bit of white space is filled, it can make the reader's eyes go wonky.

Busy infographic
An example of a busy one-pager

A busy one-pager may have some, or all, of these characteristics:

  • Super busy layout
  • Too much content
  • Jammed-together graphics
  • Every available space filled

What is a "Cleanly Designed Infographic"?

The English Dictionary says it's a visual image such as a chart or diagram used to represent information or data. A cleanly designed infographic takes all that content, simplifies the messages, and gives the appropriate graphics some white space. It needs to be quickly read and visually understood.

An example of a Cleanly Designed Infographic
An example of a cleanly designed infographic

A cleanly designed infographic:

  • Has a clean layout
  • Is easy to read
  • Has appropriately placed graphics
  • Has plenty of open space

We understand the importance of taking a complex topic and turning it into a stunning infographic. When it's time to create your organizations' content, remember to keep it clean and straightforward to communicate your message across in a creative and visually dynamic way. Or, just call LMD.