Vitamin P8: The Marketing Juice that's worth the squeeze.
Marketing experts have been using the 4 Ps (product, price, place, promotion) since the 1960s. E. Jerome McCarthy introduced the concept of the 4Ps in his book Basic Marketing: A Managerial Approach.
In many ways, the 4Ps are timeless and they can easily be tailored to fit any industry or business model. However, a lot has changed since the "Mad Men" era of advertising, so LMD has added four additional Ps (position, people, process, partnerships) in order modernize the mix. We call this mix Vitamin P8 because organizations that develop marketing solutions based on all 8 factors will deliver stronger results.
Using all 8 factors will ensure a more holistic view of marketing as it relates to your organizations strategic goals.
Put all 8 factors to the test. Take our assessment to find out if you are fully leveraging a healthy and holistic approach to marketing.