Since 1976, LMD has provided clients with results-driven branding, marketing, and design solutions. Our experience is broad and deep, crossing a variety of arenas, including corporate, non-profit, government, and education.

Know – Discovery, Intelligence-gathering, and Market Research

  • Kick-off meeting
  • Focus groups, surveys
  • Interviews
  • SWOT (strengths, weaknesses, opportunities, threats) analysis exercise
  • Collateral/brand audit
  • Competitive and/or industry review
  • Research report

Sow – Planning and Recommending

  • Creative and/or technical briefs
  • Marketing action plans (MAP)
  • Media plans
  • Communications calendars

Grow – Implementing and Tracking

  • Brand identity platform for marketing materials, including logo, design direction for all outreach efforts, and/or graphic standards
  • Print and electronic marketing materials
  • Websites
  • Internet, radio, TV, and/or print advertisements
  • Partnership opportunities
  • Design and deployment of targeted direct response campaigns
  • Campaign benchmarks
  • Tracking mechanisms
  • Activity reports (tabulation and analysis of measured marketing efforts)

 

Case Study

University of Maryland
Robert H. Smith School of Business