Why LMD: Know, Sow, Grow

"Know, Sow, Grow" summarizes LMD's market-driven approach and process.

Know  (Discovery, Intelligence-gathering, Market Research)

  • Kick-off meeting
  • Focus groups, surveys
  • Interviews
  • SWOT (strengths, weaknesses, opportunities, threats) analysis exercise
  • Collateral/brand audit
  • Competitive and/or industry review
  • Research report

Sow  (Planning, Recommending)

  • Creative and/or technical briefs
  • Marketing action plans (MAP)
  • Media plans
  • Communications calendars

Grow  (Implementing, Tracking)

  • Brand identity platform for marketing materials, including logo, design direction for all outreach efforts, and/or graphic standards
  • Print and electronic marketing materials
  • Websites
  • Internet, radio, TV, and/or print advertisements
  • Partnership opportunities
  • Design and deployment of targeted direct response campaigns
  • Campaign benchmarks
  • Tracking mechanisms
  • Activity reports (tabulation and analysis of measured marketing efforts)

 

Know, Sow, Grow Case Study

University of Maryland
Robert H. Smith School of Business