Complete Landscaping Service
Corporate | Integrated Campaign
(Web, Collateral, Advertising)
About the Client
Established in 1979, Complete Landscaping Service (Complete) provides a full range of landscape design and maintenance services to commercial and residential clients throughout the Baltimore-Washington metro area.
Challenge
Position Complete as a top-shelf provider of landscaping services in the highly competitive Baltimore-Washington market.
Establish a unique, recognizable brand identity for the company's marketing materials to establish credibility in the lucrative commercial property management market.
Develop resonant marketing messages that summarize the benefits of working with Complete and differentiate the company from its competition.
Solution
Created the Green Peace of Mind™ guarantee message that encompasses the company's 100% satisfaction pledge.
Designed corporate capabilities brochure, website, and direct mail postcard that use heroic images of plants and flowers and compelling value-benefit statements to elevate Complete's brand identity.
Outcome
Complete has a portfolio of more than 160 project sites that include some of the Baltimore-Washington area's premier commercial properties.
Technology
This site was developed using LMD's e2 Website Framework. Written in PHP, this framework allows sites to be deployed on any server supporting PHP.
- PHP 4.3+
- HTML 4.01/CSS 2.0
- CMS back end supporting WYSIWYG editing of HTML content