return to results

Trapeze

Integrated Campaign (Research, Collateral, Advertising)

About the Client

Trapeze is a casual restaurant situated between Laurel, MD, and Fulton, MD on Route 216. Trapeze offers contemporary dining as well as a vibrant bar, with two main dining areas, a large bar, and several private and semi-private dining areas. With imaginative cuisine and polished service, Trapeze has something for everyone.
PreviousNext

Challenge

Trapeze tasked LMD with developing a campaign to:

  • Increase awareness of Trapeze among businesses and individuals.
  • Position Trapeze as the premier location for corporate events and meetings as well as individual celebrations and get-togethers.
  • Increase lunch and dinner business.

Solution

LMD developed a brochure and a geo-targeted direct mail campaign highlighting Trapeze’s unique differentiators, including:

  • Convenient location between Washington, DC, and Baltimore, just off I-95.
  • Casual yet energetic atmosphere with contemporary cuisine and friendly service.
  • Flexible, unique layout, perfect for any type of event.

Outcome

After LMD launched the direct mail campaign:

  • Trapeze’s total dining and bar sales increased by 7%. 
  • The mailer captured residents’ email addresses and built Trapeze’s database for future promotions.